So you have a product that you want to market, and nowyou want to start ... it through your own web page.You have all the ... your audience might need,so all you have to do is put it on
So you have a product that you want to market, and now you want to start promoting it through your own web page.
You have all the information your audience might need, so all you have to do is put it on the page, right?
Well, you probably also want to find some ways to make sure your web site stands out from all the millions of others that are out there. Just as with any other type of advertising, you want your web site to be easy to access (in terms of finding it), easy to process (in terms of understanding it), and easy to respond to (in terms of sales or queries). In order to achieve these basic goals, here are some tips:
1. Try to use a simple, easy to remember domain name.
It's better to have a domain name that is connected to you and your business than to be at the whim of one of those free services that may or may not be there next month.
It is especially important to have a good, simple domain name if you use marketing strategies that require the audience to recall the name of your site at a later time, such as newspapers, radio, or television. Obviously, it is much easier to remember Coloringbooks.com than it is to remember an address like someplace.com/~mem2347/coloringbooks/
2. Consider using a professional service to help construct your website. The number of web developers and designers has increased dramatically over the past few years, and help can usually be found at a reasonable cost.
The benefits of having a professional, well-constructed web page are innumerable, but one of the most important is that it creates a favorable first impression that will motivate your audience to read on. Internet audiences are a notoriously fickle lot -- if there is something about your web page that they don't like in the first 5 seconds, they will often go on to their next choice without waiting to see what it is that you have to offer.
3. Make it as easy as possible for your customers and potential customers to contact you. If your audience becomes interested in your product, but doesn't know how to contact you to order or to get additional information, then your web page has accomplished nothing -- except maybe create sales for one of your competitors!
It is a good idea to have an email account that is associated with your website and is available to your customers through your website. Remember that communication is power, and if you can't communicate easily with your customers, you are probably losing sales!
Web pages are a very effective way to market your business. However, it is important to understand that there are LOT of other people who have realized this, so there is a tremendous struggle to capture your potential audience's attention.
However, with just a little bit of forethought, you can make a web page that stands out and rises above the competition!