With the ... use of popups on sites - when you enter, when you leave, while you are there - Popup killers (or ... are all the rage. ... use Popup killers as a ... tool for frus
With the increased use of popups on sites - when you enter, when you leave, while you are there - Popup killers (or stoppers) are all the rage.
Companies use Popup killers as a marketing tool for frustrated webusers - they kill the Popup, the webuser uses their service be it as an ISP or Toolbar.
New ISP Disks, Toolbars, and Browsers all now come with some form of Popup killer. While we all want to stop the frustration of having several popups being delivered while surfing around the web, to the webmaster a Popup killer can totally kill a site's normal functionality.
** What do I mean?
It could mean that when a user clicks on your apply button or affiliate link, it won't work! The user can click on it as often as they like. It won't work!
This could be costing you sales and applications.
** We tested it out!
We then switched the apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications.
The only on-page changes were the Apply button links and we drove the visits via PPC spend.
** What can you do?
You can always change them back if you need to but consider the potential revenue option.
Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries