FullIdentity.com Ads Too Successful

FullIdentity.com quickly realized the market size and the need for the tools they were bringing to the marketplace.  The primary reason the company created the toolset was simply to meet the needs of many of the customer’s of their sister company, Virtual Tournament Director (VTD).  Their ability to produce ID cards and manage online registrations at a reasonable cost with a simple online toolset caused VTD’s customers to ask for these services for their own cities and businesses. Because of these requests, the website to produce photo ID cards and manage background checks was developed.  At that time, they had no idea about the size of neither the industry, nor the impact their solution would have on the market.

After their new toolset was launched under the address of www.fullidentity.com, a myriad of customers checked out their services and adapted to them quickly.  Initially many customers were hesitant to use them and everyone wanted references.  Quickly the company established a footprint in the industry and a track record of great services with their new customers.  But soon after, the staff realized that all of the tools that were built were done solely for the customers and not for the back office.  Because of the volume of sales, production had to streamline to handle the rush of customers. Accordingly the organization decided to shut down the advertising before the end of 2006 so the website could be retooled to be able to handle the volume of customers that was being encountered.

Everyone was shocked when the sales only slowed down for a short period of time after the advertising had stopped.  As their customers shared their experiences, new customers started arriving to check out the site.  An average of about 10 customers per day was being added regardless of the advertising.  Without question, the management team’s enthusiasm grew as the customer base kept expanding.

Several things were reviewed such as the ability to ensure the customer received exactly what was seen through their online ID Card Wizard as well as their packaging and shipping methods.  Management had to take a good look at the financials and determining where the company needed improvements before launching an even more aggressive advertising campaign.

The company’s development team has been hammering out changes to both the back office tools used by their sales and support staff, as well as the customer’s website tools.  Before the launch of the advertising, then are working on shortening the production cycle by an additional day.  Brian Jinks, one of the company’s leaders stated “It’s not a matter of only speeding up the company’s production cycle; it’s about doing better than we promised.”

They will be ready to release their new ID card and background check toolset in less than a week according to Michael Flanagin, the organizations lead developer.  After a testing phase is completed to ensure the applications work well, the ad campaign will resume.  Presently the organization is planning on resuming their aggressive marketing plan in early March.