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How to Generate More Leads for your VOIP Business

VOIP businesses may find difficulty in generating leads. To be able to generate a good number of warm leads for the business, it is a wise decision to outsource to a telemarketing firm for their services. Read on to the article to find out why.

Voice over Internet Protocol, or more commonly abbreviated as VOIP, is one of the many families of Internet technologies that use protocols for communication and transmission of voice and other forms of multimedia over IP networks. When put on the subject of telecommunications, the direct line that is connected through the telephone uses Internet protocols instead of the regular public switched telephone network or PSTN. In other words, in order for the phone line to connect, it uses the Internet instead of a direct phone line.
There are a number of advantages over using VOIP rather than PSTN connections. An author named gbravo in has written an article about these benefits. The writer states that:
“Utilizing VoIP phone services rather than traditional phone systems can result in lower costs to individuals and businesses. For example, individuals or businesses with a broadband Internet connection (DSL or cable) can make PC-to-PC phone calls anywhere in the world at no charge. Or, if wanting to make a PC-to-phone connection, there is usually a minimal charge that is typically less than traditional phone service. In regards to business owners with multiple locations, if the business locations are connected to a Local Area Network (LAN) or Wide Area Network (WAN), they can share all features of the VoIP system without needing to set up separate phone systems in each location. Additionally, calls between long-distance business locations does not cost extra as it does with traditional phone service. This is particularly attractive for businesses with hefty monthly long distance charges due to calls between various company locations, or with international customers.
Another cost-saving benefit of using VoIP phone service relates to setting up new service. For example, when setting up a new office, whether it is a home office or a commercial office, VoIP can be less expensive than traditional phone installation. With VoIP, you will not have to run separate cabling for your phone system. This results in cheaper set-up and cabling fees.”


Seeing these benefits, it is of high recommendation to go through with installing a VOIP phone service over the traditional direct line. Cost efficiency is but one of the many advantages that one can get once this type of service is applied.
With all of these advantages, one might think that it is easy for such a business to generate VOIP sales leads. It may be true for some, but for the most part it is not. Not all people will need the service if they are currently using the traditional phone line. In generating these technology sales leads, one might here the phrase “I already have a service, why should I need yours?” Posing with this challenge, VOIP businesses need to generate enough interest for their prospects so that these potential clients will switch to their service.
To better handle this type of IT lead generation campaign, it is better to outsource the marketing course to expert telemarketers. An IT telemarketing firm is the best choice in generating these leads due to a number of reasons.
First, telemarketing can shorten the gap between business and prospect significantly with its capability of contacting potential clients within a single phone call. Gone are the days where the business has to spend on so much money from traveling all over the place.
Second, these professionals have and will undergo various training programs to make sure that their skills and talents stay sharp at any given time. This way, they will pose the highest chances of completing the campaign with profitable results.
Lastly, they make sure that the lead list they use is always updated. ThereforeFree Web Content, the prospects that the VOIP business wants to target will be precisely hit.
Generating VOIP leads through outsourced telemarketing services can become the main element to the business' financial growth and success.

Source: Free Articles from


Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit

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