Free Articles, Free Web Content, Reprint Articles
Thursday, December 9, 2021
 
Free Articles, Free Web Content, Reprint ArticlesRegisterAll CategoriesTop AuthorsSubmit Article (Article Submission)ContactSubscribe Free Articles, Free Web Content, Reprint Articles
 

"Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?"

Copywriters that try to be clever, humorous, abstract, or usedouble entendre with their headlines and ads will normally findthat they flop and are thus a waste of both time and money. Manyof the Super Bowl ads fall in this category. While they are oftenfunny to watch, most people don't remember what company the adwas promoting.

Ted Nicholas tells the story of how a book that he had writtenwas not selling very well. He had titled it, "How Not To Drown InA Sea Of Debt." One day he stopped by a bookstore and looked forthe book in the personal finance and self help sections but couldnot find it. So he went to the information counter and asked ifthey carried the book. He was told yes they had it in stock, andit was located in the swimming section!

Ted subsequently changed the title to 'How To Get Out Of Debt'and the book sold well from that point on.

If you are trying to promote something, keep your titles clearand simple. Leave clever and humorous to the entertainers.

Headlines that are too abstract are often unclear to the readerand do not clearly identify to the reader why they should beinterested in the information contained in the follow on copy.

Make your headlines clear. Identify a benefit to the reader as towhy they should read on further into your ad, article, or salesletter. If you doFree Web Content, you will find your desired results willimprove.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.



Health
Business
Finance
Travel
Technology
Home Repair
Computers
Marketing
Autos
Education
Entertainment
Family
Law
Other
Communication
ECommerce
Sports
Home Business
Internet
Self Help
Partners


Page loaded in 0.095 seconds