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How to Become a Shropshire Copywriter

UK copywriters have had it tough in the recession. But freelance copywriters can work with anyone, anywhere, with just Skype and email.

Life was once so easy for UK freelance copywriters. Back before the current crisis struck in 2008, work used to roll in unimpeded. Since then, the big bad wolf has been huffing and puffing at the door during the worst financial crisis since the 1930s.

Those good old days seem a long way away now. Perhaps your website was on page one of Google organically? If you weren’t that lucky, it was always possible to pay for the privilege through Google Adwords. With pay-per-click, your monthly bill of £300 or so bought you some prime Google real estate and s steady flood of enquiries. Today, all that’s changed. You have hundreds of competitors – generalist marketing folk laid off from their jobs – and a whole bunch of clients who simply want SEO content for very little expense.

It’s time to fight back. Freelance copywriters can work with clients anywhere in the world – so let’s do so, using Skype and email.

Perhaps you fancy targeting companies in Shropshire. Let’s be honest, it’s not very likely that a decent Shropshire business will be looking for copywriters who just happen to be able to show up at their offices in Bridgnorth or Shrewsbury. No, they want to work with the best copywriters for the job. That could mean you. Wherever you happen to be.

This, of course, is a fine way for you to nick work from the plates of your competitors. Best of all, it needn’t cost too much, either.

The route to take that will cost a few pence is to change your Adwords settings so that you can accept search terms with a geographical basis, such a 'copywriter Shropshire’ or 'copywriter Shrewsbury'.

That’s easy enough – but it will cost you cash. For a similar result that will cost you only time, you can write a landing page for your website concerning copywriting and copywriters in Shropshire. Tell Shrewsbury businesses about your talents and how they can work remotely with you. If you’re in a less-expensive part of the country, tell them how affordable you are.

Insert your geographical longtail keywords relating to copywriters in Shropshire into your H1 and H2 headings. Then shoot for keyword density of about 5% on a 350-word page. This means that nearly 20 of your words will be keywords.

Lastly, build up some good backlinks. Write articles that deal with copywriters in Shropshire and get them published on articles websites like this. This can work well with press releases, too. They key thing is your anchor text – make it relevant to your 'copywriter Shropshire' pages. Then relax and watch your landing page rocket up the Google rankings.

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The author is a well respected freelance copywriter. He works with several businesses in Shropshire, thanks to his 'copywriter Shropshire' landing page.

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