Copywriters have to work hard to keep the wolf from the door. But attracting new clients could be as simple as writing a landing page or two.
Copywriters need to graft pretty hard to keep the wolf from the door these days. Where once Plan A worked well enough, today Plan B or even Plan C is required.
Plan A was easy enough. If your website wasn't on Google's Christmas card list, you could buy a spot there. Simply by hurling a few quid at Google Adwords every month, you could have a conveyor belt of new work that stretched from Brighton to Bergen. Today, though, those Adwords ads stay unclicked, unless it's by sharks looking for horrible word-farmed 'content'.
Time for Plan B. This is easier than it sounds. Look at it this way: how often do you meet your clients? It's less important these days to work with local people. You can work with people anywhere, thanks to email, phones and Skype.
In any case, businesses based in, let's say Brighton, will want to get the most appropriate copywriter for their job, not just one who happens to be located in Brighton.
Luckily, copywriters from anywhere can take work from beneath their competitors' noses. Two good options present themselves: one means altering your Google Adwords account so that you accept searches for 'copywriter Brighton' and 'copywriting Brighton'.
This will cost a few pennies. For much less outlay, you can write a website landing page talking about Brighton copywriting and copywriters. Simply explain to Sussex businesses what you can offer as a remote freelance copywriter. If you're based in the North, it's a good idea to talk about the value you can give them, especially because you're not servicing a mortgage the size of the Peruvian national debt.
Make sure you get your SEO sorted out. Get your keywords organised and place them in your H1 headline and H2 headings.
Keyword density changes with the phases of the moon. But if you aim for about 5% on a page length of about 400 words, that should do the trick. On a 400-word landing page about copywriters in Brighton, you'll need about 20 keywords.
So, now that you're a Brighton copywriter, there's just one last step. That's backlinks. You can do this easily by writing articles or press releases and posting them on high-PR websites like this one. Ensure you get relevant anchor text relating to your 'copywriters in Brighton' landing page. Then simply watch your landing page shoot to the top of the Brighton copywriters pecking order.
Here's a fine example of a landing page using this very strategy - it's about Brighton copywriters. The copywriter is based in Lancashire. Why not try it yourself?
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