As an early read, the P.S. works to compel the prospects to delve deep into your letter. As a wrap up to your pitch, it’s a driving force in motivating prospects to click through to the order page immediately.
As an early read, the P.S. works to compel the prospect to delve deep into your letter. As a wrap up to your pitch, it’s a driving force in motivating prospects to click through to the order page immediately.
Look at your P.S. as a stand-alone component of your letter. Does it pack a powerful punch? Does it deliver a benefit? Does it intrigue the reader to want to know more by referencing a detail from the body copy of your letter? It simply must do one of these three things -- or you probably need to overhaul your P.S.
Inspire interest and ad fuel to your prospect’s desires. Captivate him with a timely message of compelling importance. Create a riveting sentence or two that keeps him glued to your message with undivided focus and attention
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