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Punctuation for Website Copywriters: Top 3 TipsThese three tips will help make sure online readers understand the meaning of your website copy: 1. Use Punctuation Sparingly: Punctuation marks help organise ideas and control the flow of sentences. But they easily get lost on-screen because they're small. I recommend using punctuation sparingly online. Website copywriters need to maintain readability while they communicate their message. Use short sentences and short paragraphs. Arrange information into lists whenever possible. 2. Lose the Semi Colons: Don't use semi colons when writing website content. They're too easily mistaken for colons. (And most people don?t understand them anyway.) According to the grammar books, the correct usage of a semi colon is to join two independent clauses into a compound sentence. E.g. "It's nearly midnight; the restaurants will probably be closed." On the web you're better off using an em-dash (long hyphen) or a period (full stop). E.g. "It's nearly midnight ? the restaurants will probably be closed." or "It's nearly midnight. The restaurants will probably be closed." It's a better idea to use em-dashes instead of hyphens in website content. Hyphens are small, so they can more easily be missed than the longer em-dash. 3. Check the Content Offline: Your website copy must be free of grammatical and spelling errors. Otherwise you risk making a bad impression. Poor English and typos and will probably turn customers away. So make sure you run your content through a spell checker before you upload it to your website. Then print it out and get a colleague or friend to proof read it. Once it's live , you should check the content again on-screen.Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORCharles Cuninghame is an Australian web copywriter. He provides high quality copywriting services for business owners and marketing managers.
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