3 Marketing Possibilities for the GSP RushFit MMA Training Plan

While a great deal of the focus of my reviews focus on the mechanics of the actual products and how they affect the user experience and results, I have a first love and that is the marketing end.

 Specifically I am fascinated how producers arrive at the conclusion that a particular product is a good idea for a certain audience.  Additionally, I love to make a habit of trying to figure out how a product’s message will be packaged and how it will be adjusted to reflect how the market is actually treating it in the only number that matters: sales.

When looking specifically at GSP RushFit MMA Training Plan, I see what strikes me as an easy one to choose to bring to market. You have the built-in and growing popularity of the UFC/MMA sport itself. You have in George St. Pierre one of the most charismatic and fit  champions in the sport’s relatively young history.   You also have the coinciding growth in popularity of the Mixed Martial Arts gyms. 

The obvious risk with GSP RushFit MMA Training Plan was that celebrity workouts always run the risk of being perceived as either not authentic. That is, fans can sense whether or not the main celebrity behind a regimen actually does this workout. The other risk is if the program wasn’t put together in a high caliber way, then users might immediately become critical that the celebrity is trying to cash in on his or her name.

With GSP RushFit MMA Training Plan, it is apparent that those concerns were effectively overcome in an expedient amount of time. The interesting next phase when looking at the program is deciding whether or not the message and marketing plan is best serving the product for ultimate sales.   Let’s take a step back and understand from looking at the reviews that GSP RushFit has achieved some positive reviews from basically every age group and gender.  This despite the advertising being heavily weighted towards younger men who likely know Mr. St. Pierre or the MMA sport.

I see the following three marketing possibilities for GSP RushFit MMA Training Plan over the next 12 to 16 months. First, I see a greater emphasis on the shorter length of the program, both daily and for the entirety. Second, I believe you will see much more direct comparison to both P90X and Shaun T’s Insanity.  People who have done P90X want more ripping cardio for weight loss and people who have done Insanity would have preferred some weights to maintain the ripped physique.  Third, expect to see a greater focus on female results and marketing on sites and in offline platforms which are popular among younger women.