How GSP RushFit MMA Training Plan is effectively using visibility and repetition.
Undoubtedly when you are talking about effectively creating buzz with a variety of products, repetition of the name and the unique selling proposition is key. The unique selling proposition according to marketing guru Dan Kennedy answers this question for the customer: What is the reason I should buy your product rather than all the other similarly situated product choices in your market?
With GSP RushFit MMA Training Plan, you have an obvious market niche that you can point out and immediately separate yourself from the pack with little trouble. You have really the only high intensity total body workout that is proving to give you P90X body results in 8 weeks rather than 13. Interestingly enough, so far the fact that theGSP RushFit MMA Training Planis able to achieve those really ripped results in a shorter period of time hasn’t been a central part of the marketing message.
The unique selling proposition has been about the physical appearance and participation of the very popular MMA Champion George St. Pierre. The ubiquitous presence of Mr. St. Pierre and ads for the GSP RushFit MMA Training Plan on websites geared towards male users in the form of banner ads is undeniable. What this does to a great degree is create effective repetition and duplicates a major element of the success story behind P90X. When you see RushFit and the image of the ultra-ripped Mr. St. Pierre again and again, you probably will be more likely to remember the name and talk about it. This serves the tribal or community nature of what helped drive the monster growth of P90X.
It was almost impossible to find anyone that didn’t know someone who hadn’t done P90X. It became the thing to do to get fit. Because the product was getting results, this was never going to be anything but a good thing for sales. Even today, there is very little backlash, despite the great popularity. With RushFit, the makers are taking a similar path without shame, embarking on a massive online banner marketing campaign either through affiliate marketers or directly.
You are also seeing the growth of advertising in the traditional media. This was an unmistakable impetus for P90X shooting to the stratosphere so quickly. No infomercial for a workout product has ever done as well for this long. RushFit will be embarking on the same path with greater frequency.
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To achieve the best results from the GSP RushFit workout, a high-intensity, MMA-inspired home fitness program, it's essential to adopt a strategic approach. This guide outlines three critical steps to enhance your physical transformation, drawing on the principles of weight training and cardio exertion similar to those in P90X. With over 100 user reviews and an average rating of 4.7 out of 5 stars since its launch in December 2010, RushFit's popularity is a testament to its effectiveness. Here's how to ensure you're getting the most out of this dynamic 8-week program.Gary Taubes on Why We Get Fat and The Process of Changing Popular Myth
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