Why the Grounded Nature of GSP RushFit Workout is a Key Sales Edge

Everyone steals, copies or at the very least is inspired by P90X. This includes one of the current hottest rising extreme home fitness workouts on the market: GPS RushFit Workout.

I would submit that it is not even advisable to create something that ignores the most famous and successful home workouts from Beachbody. They did too much right. We’ve talked in the past about the importance of establishing a calendar with benchmarks and accountability on a daily basis as well as having a defined end date to measure progress. These are attributes that P90X may not have fully invented, but unquestionably brought to the forefront to the best effect to date. P90X also was wise enough to understand that you needed to lay out results that could be enticing enough in the marketing package to burn an indelible mark in people’s psyche. 

Folks would look at the marketing materials on the infomercials and want to look like those people looked after 90 days. I mean it’s only 90 days right?  This is one area that absolutely drives the approach to marketing for GPS RushFit Workout. The creators began with the vision of creating a 90X body and simply looked at their own training tools and methods to make it happen. The additional key is they wanted to find a way to make it happen in less time. This smaller time frame of 8 weeks and 40 minutes a day rather than 13 weeks and nearly an hour has been a key variance.

An area that I think often gets unfairly overlooked by people who are evaluating the success of P90X is how effective the program is at connecting with people in the home dvd format. GPS RushFit Workout has done a fabulous job of recognizing this importance and trying to create community through what I call a very grounded nature. This starts with a small but important decision that brought the star of the show George St. Pierre to the forefront but closer to the user. Instead of having him try to lead the training, he actually goes through the training with you. The goal was to create the feeling that you are going  through the fight preparation process with him. 

Additionally, the equipment requirements are even less cumbersome than P90X. With GPS RushFit Workout, you only need dumbbells between 5 and 40 (probably much lower).  People who use the program can relate to not wanting or being able to afford fancy equipment. This was a stroke of genius to even further differentiate this regimen for the crowd.