Why Women Seem to Like the GSP RushFit DVD Program

Work out programs are no different than millions of products available worldwide. They need to have a concerted clear message.

A huge part of this is observing a rule that has either served or underserved marketers since the dawn of time: understand your market and speak to it. Bottom line is if you don’t effectively speak to a clearly defined niche, in most cases you will overreach and end up speaking to no one.

In the case of the Gsp RushFit DVD Program the thought process was clear as day, take the built in audience of Mixed Martial Arts fans and give them a closer feel for the experience that a guy like George St. Pierre goes through to get fight ready by actually including them in the experience. So you actually have the opportunity to get really fit and ripped like your hero. Additionally, you have the interesting wrinkle of being able to work out with not under Mr. St. Pierre.

What has become a most interesting development in the gestational process of growth for the GSP RushFit DVD Program is how it appears to have achieved a more broad based popularity than was originally intended or than what has been sought in the marketing efforts.  Women particularly have been surprising regular contributors to the review blogs and for Amazon.com and have generally continued to give the program excellent reviews. 

Now GSP RushFit DVD programhad the immediate appeal with the fan base, but what might or might not be a stroke of good fortune is how popular the Mixed Martial Arts sport is to the fast growing legion of female fans. They love to see guys in great shape who also have the charisma of a GSP or Brock Lesner. We are also finding out that they want to have that fit toned look of the ring girls. 

The GSP RushFit DVD program apparently was designed with enough versatility to be all inclusive with more than just men. You see it time and again: when you put together a quality product that allows the user to adapt to his or her fitness level, plus delivers results, you have the potential to tap markets you never envisioned. This is an approach that should always be juxtaposed against trying to appeal to too wide of a range of people.  Try to appeal to everyone and you likely will end up appealing to no one. This lesson is easily learned but too often after a negative experience.