Advantages of Baidu SEM

Baidu SEM is a convenient and straightforward webpage operation that brings many potential customers. It helps enterprises enhance visibility and sales.

Here are a few benefits of Baidu SEM.

Baidu Has 70% Market Share

70% of the people in China use Baidu SEM. Although Baidu SEM doesn't have any competitors, it is as safe as Google in China. It is an essential part when approaching the Chinese market as it makes sense to use the platform that everybody else is using.

Baidu Has More Than 700 Million Users

According to a survey in China, Baidu has crossed 700 million internet users. It means China's internet is one of the fastest-growing sites in the world. To put it more simply is Baidu SEM is used by users that are double the United States population. As the people in China is growing, and so is the internet users.

Most Of The Chinese Population Uses Baidu

Baidu SEM dominates the search engine market in China. It means Baidu is to China what Google is to the rest of the world. 90% of China's population uses Baidu as their search engine. It also offers a Chinese version of almost all Google platforms you are familiar with.

Baidu Ads On 600K+ Web Pages

Baidu display ads are seen on 600K+ websites. It also gives access to run your PPC campaigns along with the content of over 600,000 webpages in China. Although it doesn't provide a one-one connection for products listed, this advertising works well for the right kind of product. For example, you can add clothing and cosmetics products on the fashion blog.

Online Ads

It sounds a little tricky, but 47% of the Chinese population don't mind online advertisements. Whereas consumers in the U.K. (52%) and U.S. (56%) don't prefer targeted marketing. However, a significant number of people in the West ignore online advertisements regularly.

Chinese Users Even React Well To Ads

According to a report, Chinese users react well to online ads. Though most of us in western countries can't stand online ads, the reverse is true in China. Although Google ads have improved dramatically, the spam-like appearances on a page with too many ads have forced many of us to avoid these websites altogether. However, the Chinese believe if brands are willing to pay, they are interested in checking out these website's ads.

More Than 6Billion Queries Per Day.

According to a survey, people in China are searching online in a brutal way. More than 6 billion queries per day on Baidu show that Chinese customers are spending more money online. They spend money on everything: body wash, toothpaste, paper towels, shampoo, etc., are the topmost online items people buy.

Baidu Rank 4th By Alexa

The global internet dominates in every aspect, from design to engineering in the West. However, Baidu is the top-ranked website and ranked 4th in the world by Alexa. But it is also a pretty big deal when you consider that nobody from the world outside China uses Baidu SEM. If it lacks in innovation, it makes up for in popularity.