The first thing that my trainer told me to do, when Istarted in MLM over 10 years ago, was to make a list of 100 friends and family members because... That was where I would find my "board of directors", the main players that would take my business to thenext level. Then I was suppose to expand that list to 1,000 with memory joggers. Really?!
Well that's not quite how it worked out. What I ended up getting was a lot of experience. You know the definition of experience?
EXPERIENCE: WHAT YOU GET… WHEN YOU GET WHAT YOU DON'T WANT! That's right my friends and family wanted nothing to dowith it.
Sure they would sign up as customers from pleadingwith them..
I remember the script saying..."Could you do me a huge favor?""If I could save you money on your… would you use myservice?"
But when it came to becoming reps… they did not wantanything to do with it. Even on 3-ways with my upline -Where he would would share the fact that he'd made millions of dollars over the past 5 years. Still notone would sign up as a rep.
Needless to say, I ruined some relationships as most had heard of "these types" of businesses before and wanted nothing to do with them. And while it did not leave meon the MLM N.F.C. (Multi-Level Marketing No Friends Club)You can almost see the tention in their eyes when ever I even speak about my business now.
You were probably told the same thing too.In fact, nearly every company still teaches this old andanticuated method of doing business to theirreps/distributors.
Here are some essential TIPS that you need toknow if you want to build a substantial business:
TIP #1: Leave Your Friends and Family Alone
"Warm Market" business building statistics in thisindustry have been tracked for over 25 years; the resultsnever change. Distributors that focus on building adownline with their "Warm Market" have a success rate of0.013%.
Yes, you read that correctly. Less than 1% are successful!
There are some that are fortunate enough and may have enoughbusiness minded circle of friends big enough to call on, but for most of us, we are unfortunately not in thisposition.
What can you do instead?
Equiped with the proper internet know how, it is extremlysimple to identify and specifically target thousands of prospects, who are out there right now looking for your specific products, services and business opportunity.
Your family and friends are probably not the bestcandidates. So, don't try to convince or persuade familymembers, friends, and co-workers to join you. Even withlots of training on what to say and how to say it… most arejust not interested… End of Story.
Your "ideal" prospects are those who come to you, readywilling and able to buy your products and join yourbusiness opportunity, but the key is to learn to positionyourself as an expert in your field.
The right people will come to you in greater numbers thanyou can imagine, if you're using the right tools andtechniques.
TIP #2: What Are The New "Heavy Hitters" Using These Days?
The real pros in this industry DO NOT bother their familyand friends! I know some that their family and friendsdon't ven know what it is that they do for a living.
For Real!
The reason the don't go after this market is that theyknow how to easily get more eager business buildersand product users to come to them in droves with creditcard in hand, ready to do business.
This is a closely guarded strategy called "positioning"that took me nearly 10 years to discover. The excitingtruth is, anyone can learn how to do the exact same thingwith the right training.
I wrote an article on this subject... "MLM -The List- Will Cost You Your Business"There is also a related article..."The 3 Foot Rule Will Kill Your MLM / Network MarketingBusniess" Check them out at my blog.
In summary...
The new generation of high income earners in this industrydon't use "warm market" techniques. They don't approach their family and friends. They don't do hotel meetings, 3way calls with their up line,
home parties, or buy $3-$5 generic, 30 day, real-time, orany other "special" leads.
Instead, they leverage the power of the internetinexpensively. With the latest marketing know-how that many wildlysuccessfultraditional companies use to build enormous businesses.
From personal experience, I just attended a 3M Dealermeeting for my brick and mortar business. They are usingthese same techniques that allow their future customers tocome to them! They are not chasing their customers theyare attracting them! They know the power of the internet.
This information may surprise you, it certainly did mewhen I first got to peek behind the curtain.
Wouldn't you like to learn how to attract new customersand prospects rather than having to hunt them down...putting your relationship with friends and family at risk?
To find out more information on how to not become a memberof the N.F.C. or should you have questions about this information or have an interest in learning more aboutwhat we do, please visit our main site at the link below.
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Target Your MLM Clients With Internet Marketing Precision
The truth has to be told! The days of dropping off business cards at gas stations, leaving flyers off at a Wal-Mart parking lot, putting up signs at light poles and stop signs, making a list of 100 close friends, and talking to everyone within a three foot circle around you are OVER!
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