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Improve Your Google Ads for More ClicksSo you're
looking for ways to improve your Google ad copy in AdWords. Maybe you're not getting the performance out
of your Google ads that you want, or you just want to get better performance
out of decently performing ads. Either
way, there are a number of ways you can improve ads in Google AdWords. Hopefully
you took professional advice when you launched your Google AdWords campaign and
created multiple ads for each ad group. Creating
multiple ads allows you to test ad copy and determine which ads attract the
most clicks to your website. The first
step to improve ads in AdWords is to identify which ads are performing better
than the others and test variations of the better performing ads. To start,
alter the modifier in your headline, such as “Wonderful,” “Breakthrough,” and
Guaranteed.” Next, vary the wording of
your description line, such as a promotion like “Free,” “25% off,” or “Sale ending soon.” You might also vary the call to action, but
if the ad is already performing well, it might be a good idea to maintain the
same call to action when you create new variations of each ad. If none of
your ads is performing well, you probably need to go back to the basics of good
ad copy. Some good tips for creating ads
in Google AdWords include: 1) Description lines that accurately describe and emotionally amplify your product features and benefits 2) A straightforward and assertive call to action 3) A landing page URL that is relevant to the product or service in the ad. 4) A
headline that captures attention and includes the keywords Your two
description lines should accurately describe and emotionally amplify your
product or service. The more clear and
accurate your description, the better you qualify your audience before they
click your link. Since you pay per
click, you want your audience to know exactly what you’re offering so they
don’t waste their time and your money.
“Get expert help for your Google ads,” “Start making money now with
AdWords,” and “Learn the secrets of AdWords Now.” You should
include a clear and concise call to action in the second line of your
description. “Buy now,” “Sign up today,”
and “Call for a free quote,” for example. Your
display URL should be simple and easy to read.
Your destination URL, or landing page, should be the most relevant page
on your domain for the product or service you’re advertising, in order to
achieve the highest conversion rates. Your
headline in Google AdWords should first and foremost contain the keywords being
searched. If you’re selling consulting
services for Google AdWords and all your keywords contain “AdWords,” you’ll definitely
want to include “AdWords” in your headline along with emotionally amplifying
modifiers. “Superior AdWords Experts,”
“Experienced AdWords Pros,” and “AdWords Secrets Exposed,” for example. So to
recap, you can improve your ads in Google AdWords by testing multiple ad copy
and running the ads which work best. For
underperforming ads Article Tags: Google Adwords Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORChristopher Prince is the author of "Don't Waste Money on Google AdWords: Learn to Think Like a Search Engine and Make Money with Google AdWords." To learn more about how you can improve Google ads for more clicks, feel free to visit www.PPCanswers.info.
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