UK copywriters have found life tough these last few years. But success is just a landing page away. It's time to spread those wings and find new markets.
If you write copy for a living in the UK, you'll have found business pretty tough these last few years. If you haven't done so already, it might be time to think about Plan B.
Plan A was simple enough. A few years ago, all you had to do was chuck a bit of cash at Google Adwords every month and you were assured of a fountain of funds. It seemed like the phone never stopped ringing and the rising tide of emails had to be stemmed by your forefinger, like the Dutch kid at the dam.
But then came the market crash. The downturn was a nightmare for UK copywriters. The fountain of funds dried up and the economy spiralled into oblivion. Face it, these days, nobody's answering those Adwords ads, unless it's sharks wanting SEO pages at £2 a shot or redundant marketing folk wanting advice on freelancing.
Yes, the UK is deeply recessed. Growth isn't happening and the shutters have clanged down on the High Street.
As if all that wasn't bad enough, UK copywriters also have to contend with the boys from Bombay. They've clouded the water with their budget web content and changed the landscape forever. Since the growth of word farms, every business thinks it can get top-quality web copy for £2 a page.
But we have a Plan B. It goes like this. Most UK copywriters advertise their businesses to local firms on their websites. It's just a keywords game – they tie up 'copywriter' words with local geography words. It works fine. So why not extend that concept to other areas?
Let's say you want to win business in Stuttgart, Germany. You have two options. The first is to change your Adwords page to accept people looking for 'copywriter Stuttgart' or 'Stuttgart copywriters'. You can do this for any place you fancy – like Geneva, Moscow or Madrid.
It will cost a few pence. But for much less outlay, you can get copywriter clients in Stuttgart with a landing page added to your website.
It's easy. Compose a landing page using 'copywriter Stuttgart' or 'Stuttgart copywriters' keywords. Tie up those copywriting words with 'Stuttgart' words to create a longtail-keywords page that delivers time after time.
Being smart, you can even create pages based around the locations of your main competitors. You can steal work from under their noses.
Just add a few good backlinks by registering with articles sites that have high Google PR. Use relevant anchor text and your Stuttgart copywriting page will climb the North face of Google in no time.
It's a great idea for Stuttgart businesses, too. They get to take on the best freelance copywriter for the job – not just any old Stuttgart copywriter.
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