How Nike Make Its Benefit in the Competitive Market

New headquarters of Nike Group the Greater China will be built in Shanghai. Nike's employees will move into a new building named "The Greater China area". The Headquarters with an area of nearly 600,000 square feet (54,575 square meters or so) will be built in the Yangpu District of Shanghai. "Shangpu-the world guide" is the latest multi-purpose real estate development project leading by the U.S. Tishman Real Estate Company . The Nike Company will carry out a new long-term strategy for its growth. After the project finished, its trading business will be raised. Nike Company has gained its fame in Tianjin and Chengdu area before this project. It's not only a great surprise but also a strategic investment. All the Nike's employees will be gathered together in this headquarters and also the company's group brands. At the same time, the company's office facilities and operation capacity could be upgraded and extended. Nike's annual revenue is over 2 million dollars for the first time in the Greater China area in June, 2011. Released in December 20th 2012 in the second quarter fiscal performance report, the Nike Greater China's regional revenue growth rate is 35%. At the very beginning of his construction, its value and importance have show its meaning. Shanghai's marketing value and the business advantages have shown its potential for the local residences. Tishman Company and Nike Company will establish a cooperation relationship for a long-term growth strategy. As a company, Tishman is a combination of real estate owners, developers, operators and investment management companies. A lease agreement on this project has been signed between Nike and U.S. Tishman Company. A set of buildings will cover an area of 587,227 square feet (54,575 square meters). After the construction completed, the headquarters will include three office building and a five layer of multi-purpose conference center. Some other buildings like a football field, a standard indoor basketball court and the first-class fitness facilities will also be built accompany with the commercial office building. The new headquarters will be equipped with a full set of catering facilities and a separate conference center, which used for holding large scale activities and product launches. Nike Company claimed that the movement is going to occur in the first quarter in 2014. "Shangpu-the world guide" project is located in Shanghai's two largest airport, Hongqiao airport and Pudong airport. The transportation around the headquarters is quite convenient. Building along with the main traffic hub and the subway station, the headquarters connect with Shanghai's metropolitan area. The location is originally the airport facilities, next to Shanghai's unique Ecological Conservation Park. The design depends on the United States' Green Building Council gold standard with the international top architects and environmental consultants. Tishman Real Estate Company has started the "Shangpu-the world guide" project in June, 2011. The first sale phase of residential area will start in October, 2012. The construction, covered with a total area of 9,700,000 square feet, is a "green community" with a complete service facilities. After the project completed, it will include class A office park, class A commercial office building, SOHO living and working area, hotel, hotel residence, retail stores and places for cultural activities. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} We should pay more attention to the socially useful activity to make life better, NIKE is the great Company that let us know it, visit zapatillasbaratas2013.com for Nike LunarGlide 3 Mujer and Zapatillas Nike LunarGlide 3 lowest price!