Logo Designers – 5 Pointers to Decide Their Remuneration

A client’s greatest concern is deciding the remuneration of a logo artist. How much should he pay to a designer? Some clients pay them high while others are act frugal. Logo designing involves a lot of creativity and hard work. Therefore, I feel that the fee of logo designers should be based on their skill sets, experience and the amount of time they have devoted for a logo design project.

When designers are unpaid, they often feel that their work is not aptly valued by clients. Had they been in some other profession, they would have earned better, such as in engineering or banking. I personally feel that creative people should be paid as per their expertise, just like all other profession. Some parameters should be set while deciding on the remuneration of a logo artist.

Here are some factors that determine a designer’s fee. Let’s have a look at them.

1. Nature and Magnitude of Project

Clients should consider the size and nature of a logo project. If the project is a big one and it is too critical, designers should be paid handsomely. I am talking about a logo that represents a multinational corporation.  The nature, scale, and the size of the project should decide a logo artist’s fee.

2. Knowledge and Experience

A designer’s fee should also be decided based on the level of his designing knowledge and experience. There are some clients who hire a freelancer for their logo project, and end up with amateurish designs.

It is always better to hire experienced designers to get the best of designs, color and taglines. All good things in life have a price. Similarly, a seasoned and skilled designer needs to be paid according to his abilities.

3. Fixed or Hourly Payments!

Clients who hire part-time designers often pay them on an hourly basis. This of course depends on a designer whether he wants to work part-time or as a full timer. On the other hand, logo artists who work as full timers are paid on a fixed basis.

I feel that it is always better to go for fixed pay than a variable one since the remuneration fluctuates if a designer works as a part-timer.

4. Geographical Location

The geographical location of a designer also plays a significant role in deciding his remuneration. A logo artist’s fee differs from state to state and even between cities. This can be explained with an example.

5. Overhead Expenditures

A logo designing project has a number of costs or expenses associated with it. Apart from standard expenses, there are sundry overhead expenditures.

Say for instance, when you are designing a logo for your client, there is printing cost to consider when your client requests for several variations or alteration of the design. Also there are times when there arises a need to visit clients physically. This is common when the logo project is a big and critical one. At such situations, traveling expenses might escalate.