May 06, 2005 Free Articles
Creativity Myths
Sustained myths about Creativity and Innovation lead to confusion, bad practice and bad decision-making. Some of them include:
Read MoreCreativity Management and Time Pressure
There is a pervasive belief that time pressure stimulates creativity. This is both true and false.
Read MoreCreativity Management and Behaviour
What behaviour maximises the chances of thinking of great ideas? What behaviour maximises the ability to nurture ideas until they begin to reveal their potential?
Read MoreCreativity Management – Measurement, benchmarking and Improvement
Contrary to common perception, creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement, the first step is to decide on definitions, the second is to decide on methods of measurement and finally, to monitor each measurement for improvement.
Read MoreManaging Creativity and Innovation is an oxymoron.
When ideas are required, leaders tend to herd people into a room with a flip chart and conduct (usually an ineffective) brainstorming session...
Read MoreCreativity and Motivation
Motivation in creativity and innovation is more important than personality traits. This is like possessing high intelligence – one must be motivated to improve and apply it.
Read MoreCreativity and Innovation Management in conservative, staid organisations
Conservative and staid organisations generally have a harder time implementing creativity and innovation into their day-to-day work processes and people. Leaders may want to capture the benefits of creativity and innovation, yet there may be relevant and almost contradictory issues that they have to deal with, including:
Read MoreCreativity and Innovation Management – Personality Testing
Whilst tests measuring the creative or innovative personality exist, there are a number of inherent flaws. Some are noted below:
Read MoreCreativity and Innovation Management - Core Competencies and Competitive Advantage
Following is a brief definition of core competencies and competitive advantage and their fit with creativity and innovation management.
Read MoreCreativity and Innovation Directors, Consultants and Managers
Creativity and Innovation is essential for competitive advantage, yet the role of Creativity and Innovation Manager is often not viewed as essential. Organizations without such a role will simply not perform as competitively as their rivals.
Read MoreInnovation Management – diversity can make all the difference
Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!
Read MoreGood Ideas – Creativity and Innovation Management - part 2
The relative ease of i) generating good ideas and ii) lack of resources means that there are usually more good ideas available than can be successfully innovated. As a result, it is often the case that ideas must be evaluated for risk and reward in order to select those that are most likely to succeed.
Read MoreGood Idea Generation – a process
It seems incongruous that good idea generation can be a process or that a process may lead to insight. However, if you examine the behaviour of people who regularly generate good ideas – such as creatives in advertising - you will find that common patterns of behaviour do emerge and it is possible to make insight more likely.
Read MoreEffective Brainstorming
Most managers simply herd some people in a room with a flip chart and call it a brainstorming session. Yet there is a definite process that maximizes the size and quality of the idea pool. While there are hundreds of valid techniques for doing this, below are just some of the important concepts leaders should consider.
Read MoreCreativity, Innovation – Competition versus Collaboration
There is much confusion as to whether competition or collaboration is most beneficial to creativity and innovation. Though there are negatives to collaboration and it is not easy separating the effects of time pressure and group activity, in general collaboration beats competition. This article will set out some of the arguments.
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