6 Tips for Better Marketing Your Shop

Nov 29
07:33

2015

Search Ladder

Search Ladder

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

With the visual merchandisign approach, you can improve your marketing and indeed maximise your sales. Here are top 6 tips from different visual merchandisers to help you.

mediaimage

Having interviewed some of the respected experts in the visual merchandising industry,6 Tips for Better Marketing Your Shop Articles I have summarised the top 6 tips from different visual merchandisers to help you.

  1. Entice people into your shop

A lot of people tend to focus solely on the online marketing and sometimes they ignore pulling people into their physical shop. It is important that people come into your actual store. Having the personal contact and increase the longevity of the relationship with that customer.

  1. Focus on how you sell your merchandise

Throughout the life of your store, you will end up selling a wide range of products and brands. What makes the same customers come back over and over again is the shopping experience you provide. Completely distinguish your customer experience and make sure it is unforgettable.

  1. Sweat the small details

You have to almost obsess about every single detail of the products and the customer experience. If you provide the excellence on every single detail every time, your brand and quality will shine through for a long time.

  1. Do not ever stop researching

With the technology progressing every day, you can get access to a lot of data, which makes your research so much easier. You need to be on the ball about your customers, your competition, your competition's customer base, local and the national trends. This list goes on and on. The bottom line is that as soon as you take your eye off the research, things are likely to suffer.

  1. Encourage customers to take action

Especially in today's economic pressures, the customers need some extra motivation to take action. Make sure that you use the calls to action in the right manner to remind customers that some of the deals are limited by time or stock where possible.

  1. Tell a visual story

There is no better way of grabbing people's attention than having a brilliantly executed window display. If you have good traffic or passers-by, create an interesting window display that tells a story. Treat your shop window display as an invitation to the passerby. A well-designed retail window display can also tickle customer’s curiosity and encourage impulse buying as well.

Remember with the right visual merchandising approach and the right shop window dressing, you can improve your marketing and sales.