Do not Waste Your Money in Your Marketing Tools

Are you trying to figure out how you can be among the most successful entrepreneurs in the planet? Well, forget about all the marketing trends and studies that keep you awake all night.

You are truly wasting your time and resources only if you make the most common mistake when marketing any business. That is to write a blah and dull headline that would make your target clients weep with boredom every time they read your marketing collaterals, even in as small a marketing piece as your business card printing.

Here is another marketing fact: there are five times as many people who read the headlines as much as the content in the body of an advertisement. It just goes to show that if you are a marketer utilizing the power of prints ads, including getting your cards from an online business card printing or otherwise, you spend almost 80% of your marketing budget on your headline. Thus, it is pretty easy to conclude that the headline is the most crucial element in any of your print ad copy.

So why do a large percentage of ads in the market seem to forget about this very important fact? A very large percentage indeed of marketing collaterals forget to carry a headline - a powerful one at that. On the other hand, those that do remember tend to provide cute and catchy slogans that would never be a headline that grabs you and convinces you to take the offer.

When we say headline, we are actually talking about a statement that is benefit rich and can grab your target clients’ attention and never let go. No matter where you put it, your headline is the most important part of your print ads; hence, it should be the one thing that should occupy more than 80% of your time, effort and resources. When you begin to realize this crucial fact, you will then have a marketing campaign that would be the most effective in your arsenal of marketing tools.

Creating a headline entails hard work. Headlines do not just dangle in the air every time you need it. Creating great headlines take practice, hard work, a great amount of patience, and a lot of creativity. Just imagine that you have to attract an otherwise already pre-occupied target client, and you got your work cut out for you.

The headline is the very first thing that your prospect sees and reads when they have your marketing tool in their hands. In that few seconds of the time that they are handling your business card printing or flyer, you should already be able to help them decide whether to read you or not. In addition, we hope that you can make them do the former.

The bottom line is this: your headline should be able to grab your reader’s attention. If it does not grab them by the throat and hold them right away, your 80% of your marketing budget is just a big waste of your time and money.