The Art of Tracking Your Advertising Efforts

Jan 2
21:49

2024

Pat Singleton

Pat Singleton

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In the world of advertising, precision is not always guaranteed. Therefore, it's crucial to leverage every possible advantage when deciding where to allocate your budget. One such advantage is the ability to track your advertising efforts. This involves placing your contact or autoresponder information at the end of your ads in a way that allows you to monitor where your visitors are coming from.

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The Power of Clickable Links

When placing your contact or autoresponder information at the end of an ad,The Art of Tracking Your Advertising Efforts Articles ensure it's a simple clickable link. This can be achieved by adding "?subject=key" after your email address. For instance, "mailto:info@yourdomain.com?subject=Key".

If your goal is to drive traffic to your website, you can use the same concept but in a different format. For example, "http://yourdomain.com?key".

Understanding Your Stats

By checking your stats from your counter program, you can identify the different keys representing where your visitors originated from. It's advisable to use a short descriptive Key and always keep a record of which Key corresponds to which ad.

For instance, if you placed an ad in John Doe's Weekly Marketing Tips, you could use "JD" as your Key. To keep track of your results, set up a simple text record.

The Importance of Keying Your Ads

Keying your ads allows you to identify which ones are yielding the best response. A few months ago, I paid approximately $90 for a 3-line ad in a well-known Ezine and at the same time, I paid $25 for a 5-line ad in a lesser-known one. Surprisingly, the $25 ad outperformed the $90 ad almost 2 to 1. Without keying my ads, I would have probably spent another $90 the following month, when the $25 ad would have been the smarter choice.

Patience is Key

While the above information is helpful, it's important to remember that the number one reason most people fail when promoting their program is that they give up too soon. The internet has opened up a whole new world of opportunity for the average entrepreneur, but it still takes time. Time to place the ads, time to track the ads, time to hone your ad writing skills, and time for your prospects to accept what you're trying to sell. Most people won't even check out an opportunity until they've seen it at least 4 times!

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