How to Make Strong Catalogs

Strength, it is quite an admirable trait in people as well as in things. It is this kind of trait that I like in my catalogs as well. Strong catalog printing means greater success in marketing.

If you are investing in custom catalog printing yourself, you must try to adopt this kind of ideal to assure that your printing money has been spent wisely. It is easy enough to make your catalog designs strong.

In this article, I will teach you how to integrate four crucial strengths in your advertising tool that should make it quite the best one for your business.

• Strength against competition – The first strength that any advertising tool should have is strength against competition. You can achieve this by designing them in such a way as to be different from all other rivals. This can be in terms of the color, the quality, the style or sometimes even the shape and size of the catalog itself. As long as it is distinct and eye catching among the rest of the others, you should have that certain strength against the competition.

• Strength against physical damage – Physically, your advertising material should also be strong. They must be able to resist physical damage. You can achieve this through the proper use of strong paper materials. Cardboard-like or thicker paper must be used as cover to protect the inside pages from damage. A good moisture resistant coating should be used for the cover so that it will not easily deteriorate in accidents involving liquids. This should keep the catalog in good condition for a long duration giving it time to do its mission of marketing.

• Strength in terms of marketing – Speaking of marketing, a catalog of course is primarily a marketing tool. It needs strength as a marketing tool to succeed in its objectives. To achieve this in your own catalogs, you must be good at making content that appeals to the needs and wants of your readers.

In particular, your product images should be well composed and in high quality so that readers can be attracted to buy such good products. You text should be quite encouraging and should play with what the reader wants in his or her products. You must also add in promotional offers like bulk sales, discounts and free items to encourage people to buy and buy more. This must be present in almost all your product pages so that you will have the best marketing impact with your catalogs.

• Strength in terms of artistic impact – If you have not realized this yet, your advertising tools must also almost be like works of art. People like seeing beautiful and artful things and when you do this, people can mark your catalog as quite a memorable read. So if possible, you should hire a professional photographer or graphic artist to do your cover images with artistic flavor. The better looking your marketing materials are, the better people will appreciate it.

With all of these four strengths present in your catalog, you should have a very good and strong package that should give you success in marketing. So focus on giving strength in your catalog printing, and reap the great rewards it provides.