Creating good posters that inspire your target market
In this guide, I will teach you how to develop and design your own inspirational posters and produce them through online poster printing. We are going through each item, systematically, from inception, poster templates, actual design, and online printing execution. Therefore, if you are a novice at this, you will probably learn a lot. So let us start with the tutorial with the first step in creating a design, the goal setting and research.
1. Establish the specific emotion and inspiration – First off, you might want to specify your objectives for your design by establishing the specific emotion or inspiration. Do not just think that you want to give a happy inspiration or a powerful inspiration. Make it more specified. For example, you want to make people happy and encourage them. On the other hand, maybe you just want to make them laugh at their problems? Or maybe you want to challenge them to do something greater? You must set something very specific, so that it communicates something specific as well through its design. You will suffer a lot from design confusion if you do not settle this at the start, so specify really what kind of inspiration and emotion that you want.
2. Research on the images and designs with that emotion – When the main specific inspiration or emotion is set, you can then do a little bit of the hard work on research. Using your key words for inspiration, research on the different images and designs related to them. A great tool to help you with this is Google’s image search tool. Just punch in your keywords and see what you get. You will have lots of images, designs and photographs that should tell you what your key inspirational words and goals are all about.
3. Create a rough sketch of your own – With your initial research done, the next step is to brainstorm and sketch on your own. Those other images should be inspirational enough for you to know what kind of look you want to convey. Just make sure you practice some creativity and originality and try to spin your design on a fresh new light. It is best to do multiple sketches and concepts at first, so that you can flesh out what your imagination is really thinking. Afterwards, choose one sketch that seems to represent what you want it really to be.
4. Gather the needed design materials – With the rough design ready, it is now time to gather the needed design materials. You should have a good idea of what images, photographs and even fonts that you will need for the design. Also, try to look for a proper poster template that fits the size and shape you want. There are many free ones on the Internet, just look for them. Of course, make sure you also write your content ready. It is a good idea to collect everything you need for the design at one location so that the design phase can go on quickly.
5. Creating your design digitally – After gathering all the design materials, you are ready to design. Using your most preferred design software, just use your template to build a foundation for your design. Place your primary inspirational image at the center, and then add in your inspirational words at the foreground to help communicate your inspirational message clearly. Afterwards, add in your little details and formatting styles.
6. Checking for errors – Remember to check for errors after you have made a rough draft of your design. Usually there will still be many mistakes in spelling, formatting and in the images after the initial draft. Do not let one single mistake be passed on to printing since there is no turning back afterwards.
7. Printing – Lastly, once every check is complete, you can then print through an online printer. It should be easy enough to find one online. Just make sure that you review their prices, and of course, the options like paper materials and inks. Do not be afraid to compare the different online printing companies to figure out what looks best with the best prices. Once you have picked the best one, just send them your designs, initiate your order and wait for the final output to arrive. You are done.
Congratulations. You have learned how to create an inspirational color poster in just seven easy steps. Now you can do it for real!
