Top Mistakes Committed While Creating Content For LED Video Wall

Ad time, readability, motion and message can prove to be a greatest asset for your business. It has made it extremely easy for the businesses to communicate and connect with their customers.

If you want to get the most out of your LED video wall, then determine the best approach for creating new ads and avoid following mistakes while creating content for LED video wall:

1. Ad duration

People most often make the big mistake of making 30 to 40 seconds ads. They do not understand that the viewers are not watching a TV show while sitting on sofa. They could most probably be passing by or driving by at some speed and will be more focused on the street traffic rather than on your LED video wall.

An ad should ideally be of about 10 seconds or hardly 15 seconds lengthy, so that the passersby could easily see the ad from start to end while passing from there.

There is no point in making lengthier ads, as either your targeted audience will see the starting and not the end, or miss the starting and see the end. Both cases cease you in spreading the appropriate or targeted message across, and the viewers will not find any promotional message on your LED video wall. The “10 second” rule can be an exception when installed in pedestrian areas, as people have more time to watch your ad there.

1. Content creation rules

When creating text, consider the following things carefully:

• Make letters big like address, phone number, etc.
• Keep text simple.
• Do not apply shades or glossy effects on text.
• Use contrasting colors like black on yellow, white on blue, yellow on blue, blue on yellow, and many more. 

1. Other mistakes in LED video wall content creation

You should clearly understand the role of designer in the LED video wall content creation. People do not understand how important this role is, because they are too much engrossed in selling the ad spaces. The point is if you don't have a skilled designer, it doesn't matter how good business you have, you cannot sell much for long.

Installing a LED video wall requires good investment. Skimping on the content/ad designer cannot be considered as a wise decision. Designer knows what they are doing and ensure that the ads will be displayed perfectly in front of the final audience.

LED video wall technology have the ability to deliver seamless images, scalability to any shape or size, and excellent characteristics that make its content look great, but not creating good content to display can ruin the key message. So, follow the best approach to create new content and reap maximum benefits from these displays.