Coloring hair is now a popular trend amongst men and women and many brands are offering attractive options. Let's learn more when it comes to considering hair color products.
When it comes to hair coloring products, we have many brands to choose from. Some are more effective than others are, but we see one brand that constantly holds a top place in salons.
The brand which we are talking about has been a long-time favorite ever since its launch in 1950. In this article, you will learn why hair salons still use the Wella Kolestone hair dye collection in 2025.
An average of 16% of people between the ages of 18 and 29 use hair dye at least once a month. They don’t do it because of gray hairs, but also because they want a change. With this brand, you get more than 100 permanent hair colors spread over 6 families: Pure Naturals, Deep Browns, Rich Naturals, Special Blondes, Vibrant Reds, and Special Mix. This lets you be truly creative with your hair dye jobs.
Gray hair is more resistant to artificial hair coloring, mainly due to its coarseness and lack of melanin. This makes it difficult for hair dye to stick, leading to fading or patchy results. The brand offers 100% gray hair coverage, providing even results no matter the amount of gray hair you have.
The product’s line is versatile enough that you can use it for pretty much any coloring technique. Hairdressers use it to perform balayage, do their highlights, or color the entire hair. You can even use it for at-home dye jobs. The variety of colors lets you play with the applications so you can get a hairstyle with dimension.
The salon industry produces an average of 877 pounds of waste per minute, all of it going into the landfill. With this product, salons support sustainable practices thanks to the packaging of the products. The tube and plastic caps are made from recyclable materials, the cardboard packaging uses 85% recycled materials, and the whole packaging can be recycled further.
Hair dye allergies can happen to anyone, but the formula in the product line minimizes them by 80% to 85%. The only exception is the Special Blonde family, but it’s still gentle on the hair compared to others. Wella recommends you do an allergy test 24 hours before using the product, but other than that, you can play with the colors as much as you want.
The product dyes are vegan and made up mostly of naturally sourced ingredients. Aside from the Special Blonde category, all hair colors are made up of 85% natural ingredients. This reduces hair damage and potential skin irritation, which aligns with the cruelty-free policy of Wella. The absence of harsh chemicals adds more shine to the hair while not sacrificing the longevity of the results.
The brand remains a powerful alternative to obtaining beautifully colored hair with minimal damage. Its versatility and reliability make it easy and safe to use compared to other products. Even with regular use, it offers a vibrant color that lasts for a long time.
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