Blogging and Article Marketing: Untapped Home Business Resources

The most valuable tools to promote your home business are free.  Yes, they are completely, totally free.  Blogging and article marketing are the most important things you can do for your online business opportunity.  You can use blogging and article marketing to promote any niche that you want. 

You can sign up for a free blog online and start posting entries.  This blog will then have its own address where people will be able to view the information you post.  If you set this blog up to offer some great tips that relate to your services or products you are showing yourself to be an expert and people will start to trust you.

Blogging can be a trust builder but it can also be a traffic builder.  If you establish this blog and post regularly you will want to include links to your website where you sell your products and services.  When you create links to your website you are optimizing your website and the search engines will find your site more attractive.  When search engines find your site attractive you will rank higher in searches for your keywords. 

Article marketing works similarly to blogging only instead of a website that you are posting to, you post your articles to article directories.  You can do this by submitting them manually to directories you find by searching or you can find a reputable company to do some of this work for you.  Companies of this sort charge a monthly or yearly fee to submit an agreed upon number of articles per month.

When you write these articles you will include an author’s resource box that will include some information about you as well as a link to your website.  Submitting these articles to article directories creates links to your site and gets you valuable free traffic as well as search engine optimization. 

Here’s a tip for those of you who are interested in utilizing both of these tools:  When you write a post for your blog, make it about 300 words or more.  Then when you finish, you can use that same post as an article to submit to article directories. By doing this once a week you will be creating your own traffic out of thin air!

Home based businesses that tap into blogging and article marketing will see results that others don’t.  These can be two valuable tools that don’t cost you a dime and add dimensions and dollars to your business that you never thought possible.