Compare Online Event Ticketing Systems

Sep 15 07:43 2009 Malcolm Kay Print This Article

Compare the options available with both box office software or hosted systems for selling tickets to your events online.


If you're thinking of selling tickets to your events online,Guest Posting there’s now a number of different alternatives that you could consider.  This article briefly explains the different options so that you can make a more informed decision on which system would suit you best.

Box Office ticketing systems or ticket sales software can basically be categorized into six distinct groups.

1. Stand alone software – not online
Software programs that are installed on the venue operator’s computer system.  The venue operator maintains and operates the system exclusively for their own organisation.  With this particular option, no online booking facility is available, so all ticket reservations and sales are input manually by the designated ticketing manager who prints and issues in the tickets to the patron.

A hybrid system may be offered sometimes which would allow  online ticketing capabilities to be bolted on to the system.  However you really need to check whether this addition it is fully integrated into the existing software and database or whether it requires additional or duplicate entries to operate the online system.

2. Stand alone software with online ticket selling functionality.
Stand-alone online ticket software  which is installed on the organisation’s computer and offers the ability of enabling patrons to book tickets online. The administrator will also able to process bookings via the online interface.
In some cases the software may be limited for use with only a single PC or computer terminal. In other cases there may be the capability to use the system with multiple terminals although in many cases extra fees are charged for additional terminals or outlets. For customers purchasing tickets online, the system may have the ability for customers to purchase tickets from an interactive seating chart or in other cases, the system may only offer the ability for tickets to be sold on a “best available” basis

3. Online Internet hosted system
An Internet-based booking system where the main database and ticket sever is located at the ticketing company's premises. With this option, the venue normally pays a fee per ticket on every ticket sold which may be either a fixed dollar amount per ticket or a percentage of the transaction value.  Although the database is located at the ticketing company's premises, the venue operator will have full access to the customer and ticketing database.  In many cases the venue operator will have the ability to sell tickets through multiple resellers or distributors in any location where they have an Internet connection.

An Internet-based system will normally offer the ability to handle box-office ticket sales, Web-based ticket sales, and sales via any number of distributors or resellers. The actual online ticketing capability may be either accomplished by inserting a few lines of code into a webpage template that is either located on the venue operator’s website or in other cases on a dedicated webpage created by the ticketing system company.  In either case, the web page is constructed so that it keeps the look and feel and all the navigation links of the venue operator’s website.

4. Online in-house hosted system
This system is similar to the above with the exception that the main database is hosted by the venue operator rather than be box office ticketing company.

5. Online fully hosted ticket selling services
If a venue is only holding a few events per year or perhaps one main event such as a fund raising function, then a fully hosted ticket selling service can be quite useful.  In this case, all the details of a particular event or series of events are set up on a webpage provided by the hosting company, who then in most circumstances creates a link to their own website.  So in this case, the ticket sales and payments are processed by the hosting company who typically charges a fee for credit card processing and perhaps an additional service charge.  The proceeds of the ticket sales are subsequently forwarded to the venue operator, either immediately after the event has closed all or on some agreed regular schedule.

Of course within each system they are a multitude of different variations and features which may be offered. Often the only way to determine whether a particular system would suit your specific needs is to obtain a demonstration or sign up for

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About Article Author

Malcolm Kay
Malcolm Kay

Malcolm Kay is the CEO of HandyTix, a provider of http://www.handytix.com"> online event ticketing systems and ticket software for both small and large organizations throughout the world. For more detailed help inhttp://www.handytix.com/free-report.htm"> choosing an online ticketing system, download the report here.

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