In the digital age, selling tickets online for events has become a necessity for event organizers. With a plethora of ticketing solutions available, it's crucial to understand the differences and select the system that aligns with your needs. This comprehensive guide delves into the various types of ticketing platforms, helping you make an informed choice for your event management requirements.
Event ticketing systems have evolved to offer a range of functionalities to cater to diverse event management needs. These systems can be broadly classified into several categories, each with its own set of features and benefits.
Standalone ticketing software is installed directly on the venue operator's computer system. This option is tailored for exclusive use by the organization, without an online booking component. All ticket transactions are manually entered by the ticketing manager, who also handles the printing and distribution of tickets. According to a report by Grand View Research, the global event ticketing market size was valued at USD 46.59 billion in 2019 and is expected to grow, indicating the importance of efficient ticketing systems.
Some standalone systems may offer a hybrid solution, adding online ticketing capabilities. It's essential to verify if this feature is seamlessly integrated or requires additional steps to manage online sales.
This category includes standalone software that allows online ticket purchases. Administrators can manage bookings through an online interface, and customers may have the option to select seats via an interactive seating chart or opt for the "best available" seats. However, usage may be restricted to a single computer or incur extra charges for multiple terminals.
Internet-hosted systems store the main database and ticket server at the ticketing company's location. Venues typically pay a per-ticket fee, which can be a fixed amount or a percentage of the sale. Despite the off-site database, venue operators retain full access to customer and ticketing data and can sell tickets through various resellers with internet access.
These systems support box-office sales, web-based sales, and third-party distributor sales. Integration into the venue's website is achieved with minimal coding, maintaining the site's branding and navigation.
Similar to internet-hosted systems, online in-house hosted systems keep the main database on the venue operator's premises, offering more control over the data and potentially reducing per-ticket fees.
For venues with infrequent events, fully hosted services are convenient. The hosting company sets up event details on a dedicated webpage, processes sales and payments, and charges fees for credit card processing and service. Proceeds are transferred to the venue operator post-event or on a regular basis.
Each system offers unique features and variations. The best way to determine the right fit is to request a demonstration or trial. Consider factors such as cost, ease of use, customer support, and integration capabilities. For instance, a study by Eventbrite found that 67% of event professionals consider the ease of use the most important factor when selecting technology for events.
When evaluating systems, also consider:
By carefully assessing your needs and the features of each system, you can select a ticketing solution that enhances your event's success and provides a seamless experience for your customers. For more insights, explore resources like Capterra or G2, which offer reviews and comparisons of ticketing software.
Choosing a Box Office Ticketing System for Online Ticket Selling
Many more options are available for smaller venues who wish to sell tickets online or through their own box offers without using the services of a major ticket service organisation.
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