Every web designing company needs to follow certain principles in order to create a good site. Principles are also followed by a social media optimization company.
If you don’t have a well-designed website, it will perform poorly. It will also get not-so-good Google Analytics metrics such as low time on site, low conversions and low pages per visit. Web designing is all about implementing the right principles of design and making the site look engaging, effective and pleasing.
Here are some of the common design principles that a web designing company should follow:
Purpose of the site- Web design needs to be cater to the needs of the end user. If someone is coming to your site for information, entertainment, transactions or some sort of interaction, your site needs to have a clear purpose and offer just what your target visitors are looking for. Make sure all needs of your visitors are being fulfilled on your site in a clear manner.
Communicate- This is the second design principle that needs to be followed by web design agencies. Visitors want information quickly and if the site isn’t communicating with them clearly, the whole impact will be lost. The site should not only give information but also make it easy to read and share. Headlines and sub-headlines can be used as well as bullet points for presenting information.
Colors on the site- Designers need to choose a good color palette because it will help in enhancing the user experience. With the right use of colors, harmony and balance can be created on the website. It becomes necessary to use contrasting colors for the background and text so that visitors can read the information with ease. Even emotions can be created with the use of a vibrant color palette.
Use of images- The right use of images is also an important design principle that should be followed. This is because a picture can speak a thousand words. If the right images are chosen, it becomes easy to improve brand positioning and connect with target audiences. Many designers purchase professional images to lift the look of the website. They even make use of info graphics and videos to communicate the text in a better manner.
Navigation- To make it easy for visitors to take action and move around a website, navigation is very important. Effective navigation examples can include, usage of bread crumbs, logical page hierarchy and designing of clickable button.
Grid-based layout- The web page needs to have content displayed in an organized manner. It shouldn’t be messy or haphazard. It becomes easy to arrange content into columns, sections and boxes in a grid based layout.
Even a social media optimization company needs to follow certain principles in order to get the desired results. Social media optimization has gained tremendous popularity in the business world. More and more companies are opting for this service to reach out to customers beyond geographical boundaries. It has become easy to stay connected with them on a 24/7 basis. Since web designing and SMO are equally important, make sure you are choosing a good team for this purpose.
Immense of Job opportunities in seo companies
The term SEO refers to a whole range of disciplines, capabilities and skills in producing, designing, and maintaining websites. As the term indicates, it includes too many areas of web design -graphics, authoring, user experience and user interfaces, proprietary software, search engine optimization, standardization of codes and many more aspects.
Benefits of PPC campaign for small businesses
If you don’t want to leave money on the table, then make sure that you have an effective strategy for drawing customers to your business. Since a good number of customers today prefer to shop online, it has become necessary for businesses to drive traffic to their websites. They will have to ensure a strong online presence if they wish to attain success.
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