Ever wonder if your direct mail helps your charity? Are your fundraising dollars dropping. This naritive helps provide some simple insight on the impact of one letter to one donor.
Copyright (c) 2009 Chuck W
Today , while I was checking my postal mail, I came across a beautiful child smiling face card with a title at the bottom of the card "Donate For Life". This card attracted my attention to read what's on its back, to find that it was issued as part of a huge fund raising campaign for a new pediatric hospital in my neighborhood!
I was really touched with their message and I felt that it is my duty to help. So I spent most of the day speaking and chatting with my work colleagues, friends and family encouraging them to help those children and trying to promote the idea that they should talk to their friends and families as well to promote the idea so that we can get as much people as possible to help
Sitting back on my chair at home at the end of the day relaxing while drinking my coffee, I was so happy by what I've done and also amazed by the energy I developed towards this fundraising campaign and how all of this was raised from just a card in my mail! One interesting thing was the enjoyment and motivation I experienced when talking about this cause.
Then I thought that what happened today was a perfect example of the power of the word of mouth marketing, over and above it was a perfect proof that postal mail marketing is still effective, powerful and might even be more powerful than email marketing if used correctly!
In my opinion the fund raising campaign management used very powerful yet very old way of communicating their message, which is promoting their message through a picture which already worth thousand words! Not only the postcard perfectly delivered the message but also enabled me to capture the beauty of giving and sharing even if my donation was humble but still I have my voice and I certainly can make a difference!
Many charity and fundraisers might think that when using direct mail to promote their projects and events their message will land directly in the trash along with other advertising mail a person receives daily! Well here I am telling them think again, people do read their mail even if they don't read it to the very end. People have tendency towards doing good things, they just need the correct message and the appropriate motivation to start taking actions....Did I mention that I was a perfect example of that!
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