How end user engagement has taken place
User engagement helps to design with them their role throughout the process, to take into account their needs and concerns throughout the process, to carefully encourage, recruit, support and train them, this implies the need for sufficient resources, which are not only related to research funding, but also to human support.
User engagement means
“To involve users at all stages of project”
User engagement Helps
- To design with them their role throughout the process
- To take into account their needs and concerns throughout the process,
- To carefully encourage, recruit, support and train them.
- This implies the need for sufficient resources, which are not only related to research funding, but also to human support.
The objectives of the engagement are:
- Identify the users and potential users of ‘Futuretastic’
- Enable users to provide useful feedback on the range and quality of product available
- Understand ‘Futuretastic’ users and establish an interactive dialogue with ‘Futuretastic’ users.
- Provide feedback on the impact and influence of our users’ input. Anticipate and respond to changes in users’ needs
- Document the needs of users
- Publish statistical reports that take into account user feedback
- Generate more revenue through upgrades or cross sells
- Improve your Net Promoter Score
- Decrease churn or increase retention
- Communicate new features and updates
- Collect feedback on existing product features
Ways of User engagement
- Meeting: It help to understand user point of view and how user expecting from ‘Futuretastic’ and how the reaction of user
- Questionnaires: Paper or electric questionnaire and direct dialogue with our users help to the information in details, understanding of about users, we will seek for feedback directly with such users.
It is also used to collect basic descriptive information on attitudes. A good questionnaire will have a number of components that have been considered:
- Purpose
- Content
- Audience
- Results
- Reporting
- Interview: Interview involve question about the expectation and explanations about ‘Futuretastic’
- Social Websites: using social technologies to form meaningful, ongoing relationships that involve frequent online interactions, oftentimes through social channels.
- Suggestion Box: Suggestion box to get useful information for question asked using suggestion form from users.
- Forum and workshops: User engagement forums and workshops where users can get the opportunity to review the current statistical publications and discuss new proposals for future releases.
- stakeholders meetings: Working directly with the stakeholders to ensure they are fully understood and they are considered in the decision making of publications
- Shows and publicity: Show and publicity to promote the business and increasing awareness in the market about the business, which will help to get feedback and increase popularity of ‘Futuretastic’ in the area.
- Useful in bringing different groups of experts together and require experienced facilitators as well as careful explanation to the attendees.
- Round Table Discussions: Facilitated debates between groups with different views with the aim of reaching consensus. Useful for engaging specialist interest and single-issue groups.
- Use of the full range of the media: Engages large numbers of the population, through television, newspapers and radio.
- Email notifications or Email Push: it is relating to sending information to users to give view and feed back through online form which is sent through Email notification and Email Push.
Product sends emails asking for feedback on new features, monthly newsletter, Marketing emails customers to generate leads for upgrades, announcing upcoming shows and rides with latest offers, Adhoc communication from your marketing or customer team.
- Survey: Analysing the results from the on-line consultation survey. This is expected to be an important source to inform who our users are and what the uses are of our statistics
- Focus Groups: Involves small groups (6-12) of people, which are asked questions by an experienced facilitator it Allows facilitator to probe emerging issues. And also It is resource intensive and may be more appropriately used later in the process.
- Advisory Committee: Representative group of users, which can meet regularly throughout the process to provide advice.
- Workshop Structured group discussions designed to solve problems and identify ways forward.
As a result ‘Futuretastic’ got important data of user interest which help model Futuretastic Visitor Queue.
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