Today, successful people are also brands. The process of personal branding can help you position yourself, be memorable and increase your leverage over things around you.
Building your brand is fundamentally a long-term process that requires consistent action and a smart plan to back it up. The people with the most success in personal branding are the ones who stick to it.
However, there are key tricks and tips that you can apply immediately and make subtle but significant enhancements to your brand. As a communication coach, I often recommend a number of branding tricks. Here are the most relevant ones:
1. Have a consistent look. Your brand starts with your visual image and this is the first part of your image to address. If you don’t think very much about the way you dress or you constantly change it, you make it harder to be remembered.
This is why you want to have a consistent personal look, to dress in fundamentally the same way everywhere, with slight variations to your central theme to adapt to the context.
2. Say your name clearly. It’s common for many persons to say their name when they present themselves like they’re in a hurry. Don’t do that! Say your name slowly, clearly, while holding eye contact. You have a lot more chances of it and you sticking.
3. Have one key message. When you talk about what you do, you don’t want to be generic and boring. Have a short, unique, and memorable presentation of yourself and your job. Take some time to create it and use it every time you talk about yourself with a new person.
4. Use a blog. A blog is a great way for others to find out more about you and get to know you better. It is a powerful tool for personal branding. Create yourself a blog, make it look good and put some quality content on it. Then, each time you end a conversation with a person, point them to your blog as a way to find out more and keep in touch.
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