Packaging is a name which has an important place in marketing today. It’s a marketing tool basically used to reflect the product’s brand. For a product to be called as a well-marketed it must be packaged in a way that the particular product compels the customer to pick it up, take a closer look and at the end purchase the product. And for this, it is vital that packaging material must be of high quality and sustainable value. Packaging also gives a protective covering to the product inside. The way in which packaging is done is also an important factor. If the packing is not done properly or it is not in the proper dimension of the product, then it will be of no means.
Packaging is a name which has an important place in marketing today. It’s a marketing tool used to reflect the product’s brand. For a product to be called as a well-marketed it must be packaged in a way that the particular product compels the customer to pick it up,
take a closer look and at the end purchase the product. And for this, it is vital that packaging material must be of high quality and sustainable value. Packaging also gives a protective covering to the product inside. The way in which packaging is done is also an important factor. If the packing is not done properly or it is not in the proper dimension of the product, then it will be of no means.
There are few objectives of the packaging which are considered while making it into use. These objectives can be seen as:
-Physical Protection: The products enclosed inside must require protection from some outside factors such as, shock, vibration, compression, temperature, etc.
-Barrier Protection: A barrier from oxygen, water vapor, dust, etc., is also a key requirement which is also fulfilled by a better packaging of that product.
-Containment: Product’s like liquids, powders, and fluids need containment. In this small objects are typically grouped together in one package due to some efficiency reasons.
-Information Transmission: With the packaging deep information regarding the product rather positive or negative is transferred to the consumer’s or the buyer’s of that product.
-Marketing: The packaging is also mostly used for the marketing purpose. The basic concept of packaging of product is to provide its brand related information in best way.
-Security: It also play’s a significant in securing the product while its shipment from one place to other.
-Portion Control: Commodities like Salt, Powder’s etc, can be divided into suitable proportions in packages for household purposes.
There are many forms of packaging materials available today. But the best is the one which fulfills the above objectives in most efficient way. Some of the mostly used packaging materials are Paper, foils, Plastic, Laminated Sheets, Thermo Cole, Holograms, Cartoons etc. These are the most commonly used materials in every industry to solve the above objectives.
As the sectors like infrastructure, manufacturing, agriculture, and services grow at high rates the packaging industry is also growing accordingly. This industry has evolved into a quicker and more efficient technique today as it is the most required thing everywhere. Today the quality and efficiency of the packaging material is also good as compared to the one few years back. The quality of material used today is generally lighter in weight using less toxic materials which are easier to open, dispense from, reseal, store, and dispose off. So, in all we can say that in any kind of industry packaging of the material plays an important role. Without using the better quality packaging for the product the proper growth of that particular product is not considered.
