Strategies for a Successful Woodworking Business: Expand Your Offerings

Most entrepreneurs will focus on a niche in their home woodworking business and will not offer a complete line-up of services to clients. If this is your business strategy and you aren’t as busy as you would like to be, you may want to think about expanding your offerings.

The Benefits of a Full Line-Up

Most people will be looking for a woodworking business to help them with a very specific need. They may find you on the Internet, see one of your fliers, and even hear about you through word of mouth. If your marketing material doesn’t indicate that you have the capability to meet their unique need, they likely will never call you up and discuss their project with you. You will find that by adjusting the wording on your marketing material, website, and so forth so that your services are more open-ended, you will be able to find more business. Consider stating that there are no projects too big or to small, and that you can help with any custom project.

Your Niche

Now, back when you were starting your woodworking business, you likely had some dreams about being the best stair craftsman in the area or turning out the finest dining table in the region. This can absolutely still be the case, and you can include verbiage on your marketing material that says what you specialize in. However, until your woodworking business reaches that point where you are getting more work in that specific niche than you can handle, picking up other woodworking jobs outside of your niche will help you to pay the bills.

When the Phone Rings

If you have ever called a small company and made an inquiry into some work you need done, you likely have at one point been turned off by the person answering the phone not seeming interested in your job. You may have heard a phrase like, “Well, I could do it, but….” If you are truly interested in getting more clients for your woodworking business, you will want to approach each and every call you take with an open and positive mindset. It may not be a project in your niche, but it is a paying project. Keep in mind that if you aren’t eager and excited about the project, that client on the other end of the line likely will take his or her project to someone who is.