Underachiever Secrets Review - The Unvarnished Truth

Okay. Let's be honest up front in this review. The underlying business and marketing methods taught in Underachiever Secrets were not originally created by Russell Brunson. Russell acquired this program from one of his own mentors, Ed Dale, who created a program called Underachiever Mastery several years ago. After that program had run its course, it was retired, no longer being offered for sale. What Russell has done is to update the original program information while adding his own software products to it to help increase its value for the user.

As the story goes, when Russell was first starting out to explore the Internet business arena, he bought and implemented Ed Dale's Underachiever Mastery course. And as they say, the rest is history. Russell began to set up his own online marketing empire of products and has since become a successful entrepreneur beyond even his own dreams. Underachiever Secrets is meant to help others set up their own online business empire to achieve that same success.

Russell has been successful in both online and offline business ventures, creating and selling both electronic informational and tangible products (e.g. CDs) using the Internet and the USPS to deliver his products. His experience in all phases of business and marketing lend him credibility with regard to what he has to teach others about setting up their own businesses.

One thing that Russell has had to revise from the original Underachiever Mastery program that he initially used is the advice to use Adwords as a traffic method. Using Google Adwords no longer works very well, in part due to all the negative changes that Google has instituted in its advertising criteria. You're better off concentrating on some of the free methods for driving traffic, one of which includes driving traffic to the Flycatcher page he talks about in the material. 

Another aspect of this product that may have been de-emphasized on the sales page for this product is the necessity to have a professional look to your website's sales page. Several years ago, back when Underachiever Mastery first came out, it was possible to put up any old kind of cheesy looking website without any graphic appeal, no header, just a single page sales letter, and have it do well in sales. That's not the case today. Since that time the bar for graphic appeal has been raised.

If you look at Russell's own website for Underachiever Secrets, you will notice its crisp, clean, and professional look. It can take a bit of graphical work to create a professional looking sales page for your site. And this should not be underestimated if you want to succeed in setting up your products for sale. On the plus side of this, there are plenty of outlets that one can use to outsource this work. In other words, you don't need to know how to do everything; you can have it done for you (for a nominal price).

Another of the knocks on this program is that the software products included in it are outdated and not very effective. While there may be some truth to this, these products are not being sold separately and are included in the package. Also, it's not unheard of that one could find and use some of the free methods described elsewhere (Google's Adwords Keyword Tool, for instance, or Keyword Optimizer Pro) for finding good keywords or discovering which markets are hot if one is not satisfied with what the package software products offer.

The bottom line comes down to being able to answer one question: Do the methods taught in Underachiever Secrets work? Will they help you achieve success in your Internet business efforts? From what we've been able to determine, the foundation of information that makes up the heart of this program is based on sound business principles and practices. If you follow the advice given and actually implement the strategies shown, there's no doubt that anyone who properly applies this information can make money using online marketing.

The only question left to answer from this point is: Are you committed enough and willing to follow through and take action on this material? Because that's the only way you'll find out the unvarnished truth.