Ecommerce Shipping Best Practices to Increase Sales

Apr 17


Marisa Adams

Marisa Adams

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Optimizing your ecommerce shipping strategies is crucial for boosting sales and enhancing customer satisfaction. Effective shipping practices not only streamline operations but also significantly reduce cart abandonment rates, which, according to a Baymard Institute study, stand at 50% due to high extra costs including shipping and taxes. This article delves into the best shipping practices that can transform your ecommerce business, ensuring efficiency and customer loyalty.

Building a Competent Shipping Team

Importance of a Dedicated Team

A robust shipping team acts as the backbone of your ecommerce operations. It's essential to treat your shipping team as integral partners of your organization,Ecommerce Shipping Best Practices to Increase Sales Articles as they play a critical role in ensuring a positive customer experience. For larger ecommerce setups, consider establishing dedicated teams for marketing strategies, shipping and order fulfillment, and customer service. This specialization ensures that each aspect of the customer journey is handled expertly, leading to increased customer satisfaction and repeat business.

Customer Service Excellence

An effective customer service team is crucial, especially post-purchase. They are often the first point of contact for customers regarding shipping inquiries and issues. Ensuring your customer service team is knowledgeable and responsive can significantly enhance the post-purchase experience and boost customer loyalty.

Setting Strategic Shipping Goals

Defining Clear Objectives

Setting clear, measurable goals for your shipping strategies is vital. Common objectives include increasing conversion rates, boosting average order value, reducing shipping costs, enhancing operational efficiency, and expanding market reach. For instance, to increase conversion rates, consider A/B testing various promotional shipping methods to identify what resonates best with your audience.

Tactics to Achieve Goals

Implementing strategic offers such as free shipping thresholds can encourage higher order values. For reducing shipping costs, optimizing packaging and negotiating better rates with shipping providers are effective strategies.

Choosing the Right Shipping Solutions

Factors to Consider

Selecting the appropriate shipping methods involves considering product size and weight, destination, and available shipping options. For diverse product ranges, live shipping rates that provide real-time carrier rates can be ideal. Ensure accurate product dimensions and weights are recorded to obtain precise shipping costs.

Shipping Options

For products uniform in size and weight, consider flat rate, table rate, or free shipping, especially for domestic shipments. Offering a variety of shipping options, including in-store pickup, next-day delivery, and LTL (Less than Truck Load) for bulkier items, caters to different customer needs and can enhance satisfaction.

Implementing Promotional Shipping Methods

Free Shipping as a Sales Driver

Free shipping is a powerful promotional tool. According to a Walker Sands report, 88% of consumers are more likely to shop at a site if they are promised free shipping. Offering free shipping with conditions, such as minimum purchase thresholds, can increase average order sizes while maintaining profit margins.

Offering Mixed and Alternate Shipping Options

Flexible Shipping for Enhanced Appeal

Providing a mix of shipping options can cater to a broader range of customer preferences and enhance the appeal of your ecommerce store. Combining standard, expedited, and same-day shipping options can accommodate various customer urgencies and price sensitivities.


Implementing strategic shipping practices is essential for the success of any ecommerce business. By focusing on building a skilled team, setting clear goals, choosing the right shipping solutions, and leveraging promotional methods, you can significantly enhance your operational efficiency and customer satisfaction. For further guidance, consulting with an ecommerce expert can help tailor the best shipping strategies for your specific needs.

By adopting these best practices, your ecommerce store is well-positioned to thrive in a competitive online marketplace. For more insights on ecommerce strategies, consider exploring resources from Shopify and BigCommerce.