If you are starting an online business is it better to choose a broad or narrow niche? What are the advantages and disadvantages of each?
If you are starting an online business as an affiliate marketer, or looking at the online business that you are already in, you will start ask yourself if a broad or narrow niche market is the best way forward. There are advantages and disadvantages for each and if you know how to handle the two different approaches your online business ideas will be successful.
Firstly, let be clear on what we are talking about. An affiliate is an online entrepreneur who promotes other people's products or services on the internet and get paid a commission by the product owner when he or she makes a sale. A niche is the target market that an affiliate sells to. So, is a broad or narrow niche better when starting an online business as an affiliate?
Starting An Online Business With A Broad Niche.
A broad niche will have a substantial assortment of sub-niches. For instance the children's toy market is a broad niche. It is possible to start an online business in a broad niche but it will take a while to get good search engines rankings for the wide variety of topics in this niche.
So let's say you decided to tackle the children's toy niche. You could have a general toy website, but you'd still need to organise the content into sections based on age, gender, materials, brands, indoor versus outdoor, etc. So if you choose a broad niche, you can work over time to dig into the narrow levels and provide expertise there for your affiliate income.
Set Up Internet Business In A Narrow Niche.
When starting an online business in a narrow niche, it is a lot easier for you to obtain search engine ranking with your website. For example, a website called Toysfor3YearOldBoys.com is completely targeted on toys for this age group and gender and would most likely become a top ranking website for people searching for that subject matter.
If you choose a narrow niche, like the one listed above, you could branch out and create a set of narrow sites and then eventually link them to a main site. For example, once your first website is set up, you could look at starting an online business called Toysfor3YearOldGirls.com, then progress to 4 year olds, 5 year olds etc. Once complete, you could then create a main ToysForBoysAndGirls.com website that linked them all together.
Are You Starting An Online Business In The Wrong Place?
If you think you're starting an online business the wrong narrow or broad niche don't worry. Remember that your ultimate objective is to have full exposure in a niche. The good thing about both niches is that you can search for keywords that will help guide you in the type of content that you want to create. Eventually, you may want to move from free keyword tools to the paid versions that give you more information and facts about your competitors and if you rank well in the search engines against them.
You should pick whichever approach you feel more comfortable with right now, either broad or narrow. Then if you want to look at starting an online business in another track, you can do that more effectively with the know-how that you have got from your first business.
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