Rich Schefren’s New Attention Age Doctrine

Copyright (c) 2007 Scott Magers

OPPORTUNISTIC VS. STRATEGIC THINKING

There are two different diametrically opposing ways of thinking. One is opportunistic thinking and the other is strategic thinking. Opportunistic owners struggle with the day to day of their business and take action on what's appealing for that day.

The strategic successful entrepreneurs have an end in mind, a vision. They develop different alternatives for its accomplishment and then choose the most probably approach. They continually review what the best opportunities are and adjust their approach accordingly.

The opportunity seeker is always looking for their big opportunity to make lots of money from the hot opportunity. They quickly drop that past opportunity for the latest new one with " What is the easiest way to make money today?" An opportunity seeker has no criteria, so if he can be convinced money can be made, he will buy. An entrepreneur will compare the new offering with their current plan, will it make their vision easier to achieve, does it fit into their current approach, is it superior to what they are currently doing?

The opportunity seeker has a vague income goal, but they have no goal of the business they would need to achieve it. They especially like the business in a box, where there are promises of huge rewards with little effort.

IF "YOU" ARE YOUR BUSINESS LISTEN UP

Most people are focused on doing the same thing as everyone else, only trying to do it longer, faster and smarter than everyone else.

You have to continually increase the worth of your time. You need to know what your time is worth today, and what your time needs to be worth to achieve your income goals. This will change the way you think and influence your decisions inside and outside your business. You will decide what activities you should be spending your time on and what activities you should have others do for you.

HOW MUCH IS YOUR TIME WORTH?

This is how you determine what your time should be worth as you take your immediate next step toward your ultimate goal. You take your current income over the past three months and convert it into an annual income. Then subtract it from your long term financial goal annual goal. You then calculate 10% of that shortfall and add it to your present income to determine your new hourly worth. This is your new short term goal.

Productive time is time you spend building a business, increasing your income. Non productive time is considered maintenance, such as learning, talking to friends, surfing the internet, checking email, answering your phone, organizing, etc. You must increase your productive time. You may need 4 hours a day of productive time at $ 250 an hour 5 days a week for 50 weeks a year to make $ 260,000 a year.

Productive time is creating products, marketing products, improving your marketing process, managing money making projects, setting up joint venture deals, and creating leverage (scalability).

Super-productive time would be spent creating systems that automatically create products and product marketing systems without you.

Now you can build your business to equal and then surpass your productive hourly rate.