Top Home Based Business: Have You Calculated How Much You spend on Marketing?

One often reads in Internet marketing discussion forums that people have formed an impression that they are spending too much on marketing in relation to their earnings. If one were to look a little more closely, it is often true that people have little or no idea of how much they really are spending in this crucial area.

It is important to take time into account, as well as cash outlay.

The internet offers an unbelievable opportunity to anyone to make a successful living, regardless of age, location, education or business experience, amongst other factors. It is a fact that not all highly successful internet marketers have tertiary business qualifications and many years of experience. In fact the opposite is often true. Many of the highest earners in internet marketing come from ordinary, everyday backgrounds.

There are only two factors that all have in common, (although not necessarily in equal quantities) and those are time and money. Those more fortunate individuals who have plenty of cash to spend on marketing may have very little free time, while some of us may be able to make more time, to compensate for a shortage of cash.

As you strive for your own top home based business, a simple fundamental is that it is impossible to make a living from an internet business, without sufficient quality visitors to your site.

You may buy pay-per-click advertising, at a pre-calculated price. This buys you visitors, but obviously does not guarantee you any sales.

Article writing has proven itself to be an extremely cost effective method of drawing visitors to your site. This isn't necessarily the quickest way of attracting traffic, but if used correctly will definitely attract a steady stream of visitors. Choose subjects for articles with a close link to the theme of your business, so as to ensure a link between your site and your visitors.

It is most important to take all factors into account, when calculating total expenditure, not forgetting a rough estimate of the cost of your time. This, added to other expenses such as website hosting, auto responders, advertising and marketing, domain names, and so on, will give you some idea of how much your marketing effort costs in total.

Keep track of all of your business expenses, to get a picture of exactly how much your Internet business is costing you. This in turn may convince you to use those methods that are most efficient in terms of sales per cash outlay.