Why Autoresponders are an Absolute Must

Why Autoresponders are an Absolute Must
By Glen Hopkins

With autoresponders, you never have to lose money
advertising again! That's right, every ad you place from now
on can be a winner -- even when you lose money!

I know, I know, you're thinking, "Okay, now you've lost it
Glen." But I haven't. Let me explain.

Let's say you place an ezine ad, which costs you $200. and
you make $20 for every sale made. If you make 8 sales with
the ad you will earn $160.

Gosh, you just lost $40. That's a bad ad right? The answer
to that depends on how you wrote your ad. Let me show you
how losing $40 can actually be a win.

When you create your ad, don't advertise directly for your
product. Advertise something that will "bring them in the
door". Freebies like this mini-course, sweepstakes or items
at exceptionably low prices work well.

The job of your advertisement is to create leads. That is,
to get the readers e-mail address with permission to follow
up Yes, that's that one to one marketing thing happening
again.

Using autoresponders that automatically follow-up will give
you the ability to set up a completely automated follow-up
system for your product or service. You can use three,
eight, or even thirty e-mail follow-up messages to generate
sales for your product.

Instead of only having one chance to sell your prospect, you
can have thirty opportunities to sell them -- all for the
price of one ad. Which do you think will make more sales?

Marketing guru Jay Levinson figures the average person needs
to see an ad twenty-seven times before it has the desired
impact. Twenty seven times! Now you know why you see
Coca-Cola everywhere you look.

Okay, so let's do the math again. You paid $200 to run your
ad with a link to your automatic follow-up system. Let's
say you send seven follow-ups. You made $160 on the first
ad. Don't forget what the guru says -- the more a person
sees an ad, the more likely they will buy. But for argument
sake, let's say your conversion rate stays at $160 per
follow-up. $160 times seven follow-ups equals $1120. Now
you've made a profit of $920! Pretty cool isn't it?

Try to use some element of viral marketing in your offer.
I give this mini-course away for free to people who sign up
for my ListOpt List Builder Program and I allow you to give
it to your friends and even offer it to your prospects in
your ezine or on your website as something to "get them in
your door".

Yes, that's right, you can offer this mini-course to your
prospects for free when they sign up for your ezine. All you
have to do is give them this link
(mailto:ezinemoney@fetchreply.com) in your welcome
message that you send out when they subscribe to your
ezine. You could say something like:

"Thanks for subscribing to MyEzineName. You will
receive your first issue shortly... blah, blah,
blah...

As our gift to you for subscribing, please send a
blank e-mail to mailto:ezinemoney@fetchreply.com
Within seconds,you will receive for free, the
marketing mini-course, "The 7 Secrets of Making
Money with Ezines".

Best regards,
Your Name"

This is a win-win situation.

You Win because:

You offer people this mini-course which will increase the
number of people who sign up for your ezine and will drive
traffic to your site.

Your Subscribers Win because:

You gave your subscribers this mini-course which will not
only teach them how to make money with their ezine, but also
they can use it to produce more traffic and sales at their
web site. This my friends will please your customers and
create loyalty (which is another win for you).

And I Win because:

A traffic virus is being created with this mini-course!
Wow! A win-win-win situation. Everyone is happy.

To sum it up, using an autoresponder follow-up system with
an element of viral marketing will reduce your advertising
risk. If you have a traffic virus in place, then your ad
will continue to work for you for many years to come.

You have permission to reprint this article provided you
include the following resource box:

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Glen Hopkins is the director of ListOpt Publications Inc.
If you're looking to build your newsletter subscriber base
quickly, easily and inexpensively, visit Glen at:
http://www.listopt.com and learn what hundreds of other
publishers are saying about ListOpt's amazing List Builder
service.

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