Tip # 1: Target Site Owners & E-zine Publishers Create your free e-mail workshop that promotes your business, products, services, or affiliate links and then offer it to site owners and e-zine publishers that complement your e-mail workshop's topic.
Explain to them how your e-mail workshop can add to their site's or e-zine's perceived value. If the products you're promoting in your e-mail workshop allow you to offer an affiliate program (e.g. products or services you are selling through Clickbank), then tell site owners and e-zine publishers that they can customize the product links in your e-mail workshop to reflect their affiliate ID.
Tip # 2: Breathe Life into Old Articles
Turn old articles into a free e-mail workshop. Gather them and find a common theme. Four to six articles can make up one e-mail workshop. Insert your promotional text in each module and sign up for an autoresponder account. Sign up for one that will allow you to set the delivery intervals of your e-mail workshop modules. Here are some places where you can get free sequential autoresponder accounts:
- http://www.followingup.com
- http://www.informationbyemail.com
- http://www.rapidreply.com
Tip # 3: Pitch Your Goodies to Solid, Targeted Leads
You need leads -- names and e-mail addresses -- and what better way to get those valuable leads than from the e-mail workshop you've set on autopilot? With your e-mail workshop on autoresponse, you'll be able to keep track of people who requested your e-mail workshop.
Keep their e-mail addresses because you can e-mail them your sales pitch later. Each time you e-mail them, remind them why they're getting it from you. Mention the free e-mail workshop they took only a couple of weeks ago, but also give them an option to opt-out of your update list. Give them a reason to stick around, though -- another free e-mail workshop in the works, a free e-book, an exclusive report just for them.
Tip # 4: Strike Up a Deal with Content Writers
If you don't have many articles written yet, approach someone who has written many articles and strike up a deal. Offer to turn his old articles into a free e-mail workshop wherein you can both promote your products, services or affiliate links.
Tip # 5: Create a Mini-Course Based on Your E-book
Have you written an e-book? Do you want to drum up some sales? Create a free mini-course based on your e-book and then put it on autoresponder. Your mini-course can be based on one or a few chapters in your e-book. In between the lessons, insert promotional texts -- endorsements, excerpts, blurbs -- that can convince people to buy your e-book.
Tip # 6: Offer Free-to-Try Modules
If you offer a fee-based e-mail workshop, consider making available one or two modules as free-to-try modules. This way, people will be able to decide if they want to take the entire workshop for a fee.
In your free-to-try modules, insert promotional texts for your fee-based e-mail workshop. You can even promote your sites, e-books, e-zines and other e-mail workshops. Even if they don't sign up for the fee-based e-mail workshop right away, you can put them in your contact list -- they are your leads -- and you can later contact them about your products and services.
Remember Tip # 3? Yes, you can add these people in your list of solid, targeted leads.
Tip # 7: E-mail Workshop Today, E-book Tomorrow
Create an e-mail workshop first, offer it for free or for a fee, then compile it into an e-book later. You'll have two products to bring you profit. Offering something in two different formats, an e-mail workshop version and an e-book version, will give people two options.
Not everyone can devote time to an e-mail workshop so an e-book version of it will work for them. And there are those who like to take advantage of receiving feedback from other people in an e-mail discussion setting so the e-mail workshop will be a better option.
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