Top 10 tips on how to use new media online to gain a competitive advantage for a new record release.

May 28
07:36

2009

Mark Downing

Mark Downing

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

The following are some great tips for any upcoming band looking to gain a competitive advantage through the use of online media to gain maximum exposure for their forthcoming Album release.

mediaimage

1) Content is King!

Sourcing and gathering your content for distribution online will enhance  backlink’s to your site which can ultimately yield to purchases of your music.

 

2) Free Single give away.

If you are releasing an album,Top 10 tips on how to use new media online to gain a competitive advantage for a new record release. Articles why not pick a single from that album  and give it away free thus generating interest in the album.

 

3) Mobile networking

Create a link with mobile networks or content net providers. Mobile networks have access to a wide audience base.

 

4) Start Local

Local is “key”. Everything is going local so target your local audience with iLike and local directories and go from there!

 

5) Social Networking

Linking is essential.  Use Twitter, Facebook, Bebo  and other social platforms and make it easy for  you to interact with your fan base.

 

6) Website

Invest time and energy into your own website. A good website will raise your profile and creating backlink’s to your site for downloads and hopefully a chart position. Check out what we did with http://www.audionetworks.ie/

 

7) Online performance “Live”

Why not record and promote a performance on line. This will be very enjoyable for your fans to watch and will generate an online buzz.

 

8) Games Industry

The Games industry is a very profitable business and can widen your fanbase. Promote your tracks to music publishers to be used as backing tracks to computer games. Bands can earn up to $10,000 per track for a worldwide clearance on music for new games.

 

9) Online music magazines.

Online music magazines can be used to great advantage. Providing them with content, music, images of your live gigs, future performance dates etc. Give them something fresh to write about.

 

10) You Tube.

Upload all your video material on you tube and ask your friends and fans to review it. Be sure it is of good quality as you never know who may come across you online.