Capri- Rising Against the Odds

While most NBFCs in India were hit by the IL&FS liquidity crisis of 2018, some, including Capri Global didn’t just remain unscathed but grew during the turmoil. Non-banking financial investment activities took a sharp dive and out of the 113 NBFCs listed on the BSE Finance index, only 48 gave positive returns with Capri Global Capital gaining the most. Although there has been a lot of speculation about the downfall of NBFCs, such growth clearly signifies that it’s not the end of era but the evolution of it.

At Capri Global, we strongly believe in empowering people to help them unlock their potential through sufficient, timely and flexible financing. We strive for the well-deserved and underserved. The financially weaker loan seeker. And, women with dreams worth working towards. We put people before profits with a purpose that goes beyond enabling individuals or businesses to making a societal impact that spans across the country.

So, what’s the secret sauce that sets them apart and ahead of the curve?

• Successful Segmentation- When it comes to running a profitable business, one of the most important criteria to take into consideration is the people you’re targeting. Any product created should focus on solving a real-life problem, rather than cutting costs or maximizing profits. A deep understanding of the Indian economy led Capri to primarily providing credit to the MSME sector and individuals who wish to own a home.
  • MSME Loans- As one of the engines of growth within our economy that significantly contributes to exports, employment generation and the GDP of India. MSME loans in India are essential for these small organizations to meet their daily expense or consider expansion. However, they aren’t easy to come by because most financial institutions in India deny credit as a consequence of limited documentation or irregular cash flows. Capri Global saw and decided to seize the opportunity that lay latent in the 70 trillion-rupee credit gap in this sector.
  • Housing Finance- After a few years in the business, the huge shortage of homes among the lower income group came to our attention. Millions of Indians dream of owning a home, but only a fraction have the funds to make this dream a reality. Buying a home is a taxing financial decision, and this is truer for the financial weaker households. Capri home loans that are granted to anticipatory home owner are flexible and customised to meet the borrower’s needs.
  • Construction Finance- We also contribute the cause of affordable housing by providing loans up to 25 crores to small and mid-sized real estate developers.
• Expansion into Tier 2, Tier 3, and Tier 4 Cities- Rapid urbanization and saturation of Tier 1 cities have led a number of booming businesses, like Capri, to venture into smaller cities that lack financing options. We believe that success shouldn’t be evaluated by the profit earned but the number of lives we’ve touched. Smaller cities don’t mean the absence of financial needs. Our understanding of the nuances of the different locations has helped expand our footprint from 5 to 86 branches across North and West India. This strategic move hit two birds with one stone by providing financial aid to people in these cities while also boosting our growth.

Capri Global has grown 7 times in the past 4 years and stay our path of 30% growth y-o-y. What makes this possible is the fact that we put people, whether it’s customers or employees at the heart of what we do. We think of ourselves not as a business, but a catalyst that drives prosperity of Indians regardless of the size of their business, social class or gender. We treat everyone with dignity, respect and equity. We understand the needs of our unique customers and give them support through the application, loan sanctioning process and disbursal of funds. Finally, the transparency and flexibility we deliver helps us build trust with our key stakeholders including our customers, investors, sources of credit and employees.

Source URL: https://www.linkedin.com/pulse/growth-midst-crisis-capri-global