Go Public

Jul 2


William Cate

William Cate

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GO PUBLIC - RAISE ... The LOW COST SECRET to Going ... CateFor American Venture Magazine ... ...


Spinoffs The LOW COST SECRET to Going Public
William Cate
For American Venture Magazine (1999)
[http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]


Your odds of raising $200,000 for a Private Company are about
one-in-four (Money 1/1/98). Your odds of raising a million dollars as a
spunoff public company exceed ninety percent. The odds improve because you are offering investors liquidity. They can sell their stock in your
company because it will trade on the Over-the-Counter Bulletin Board
(OTCBB) in the United States.

Liquidity means that investors are more willing to risk their money
on your stock than on your company. Your stock has the potential to
outperform, Go Public Articles by far, your business plan. These facts explain why
professionals take companies public to raise money for the company. Stock
promoters abuse the OTCBB system, but honest entrepreneurs must use it to

For Centuries, investors have told business owners to sell stock
not steak (your business plan). If you find investors for your steak,
they'll want half your steak for their money. If you have buyers for your
stock, you'll keep control of your company. In the financial world, few
investors buy steak. There are millions of stock buyers.

If you don't hear the investors' mantra to buy stock not steak,
you'll repeatedly fail in your efforts to create a successful business
financing formula.

Market Capitalization vs Balance Sheet

You beat the odds. Investors risk a million dollars in your private
company. You work hard and succeed in creating a three million dollar
company in five years. Your company's pretax profit is $750,000 (25%). You
sell your private company. Any business broker will tell you that you've
made a good deal if you sell your private company for 1.5 times the pretax
profit. This means you and your partners gross sale will be less than
$1,125,000. Your half of the sale will be about $562,500. This is a Balance
Sheet sale of your successful company.

Market Capitalization (Market Cap) is the share price multiplied by
the issued shares of the company. It's the valuation formula for public
company. Let's assume that you own 4.6 million shares of the 5.6 million
issued shares in your company. This is the spinoff formula. I would use it
to take your company public. Your stock trades on the OTCBB in the United
States. You raise the million dollars because the odds favor your success.
[If you work with me, I have the European investors committed to my spinoff
program.] You work hard and succeed in creating a three million dollar
company in five years. Your company's pretax profit is $750,000 (25%). You
merge your public company with a giant in your industry. Since you are
among the few cash-producing OTCBB companies and your stock moves up on the news of the pending merger, let's make a conservative assumption that the merger occurs at $5/share. Your 4.6 million shares sold at Market Cap gives you $23 million.

You can sell your successful private company at its balance sheet
value of $562,500. You can sell your successful public company at its
Market Cap value of $23,000,000. You'll make your choice after you read
this report. A private company decision is a base hit. A public company
decision is a home run.

It costs money to raise money. You can use your seed money and work
with quality professionals like AVCE to raise private risk capital for your
venture. You can use your seed money to do a spinoff and go public. The
question you should ask your prospective investors is do they prefer stock
or steak. In my nineteen years of stock market and investment experience,
stock is the overwhelming choice of investors.

Let's assume that your seed money to raise capital comes from the
sale of ten percent of your company. If you sold your seed capital to steak
investors, in five years, they'll earn $56,250. If they bought stock,
they'll earn $2,300,000. If you were the investor, which would you prefer
stock or steak?

Stock Is Money

If you decide to print U. S. Dollars, the U. S. Secret Service will
be hunting you within a few months. You can get a permit to print money
from the U. S. Securities and Exchange Commission (SEC). It's called stock.
Your job is to convince investors and owners of cash-producing assets that
your stock is worth more than their dollars. When you do a spinoff, you can
use your stock to buy cash-producing assets, without touching your
cashflow, that builds your business into a three-million dollar grossing
operation within five years.

You can use your stock wisely. You'll add cash-producing assets. In
five years, your public company will be grossing ten or twenty million
dollars. It will cost you no more to buy these assets than it costs to
print the stock certificates.

I've been in this business for nineteen years. I know that most
OTCBB companies are run by stock promoters. Their goal is to move up their
company's share price and sell their insider stock to the public. It's a
take the money and run strategy. The SEC has waged a sixty year war against
this strategy. The SEC has failed. There's three times more stock fraud
today than in 1991.

In part, the SEC failed because stock promoters don't accept the
Merger at Market Cap Strategy. It takes hard work to create a successful
company. It takes perseverance to overcome problems. Why struggle to
overcome business problems? You can sell your stock in a year? If you can't
answer that question, you should join the ranks of the stock promoters.
However, hire a good attorney. Eventually, you'll have to justify your Pump
& Dump Strategy to the SEC. Also, tell your wife and children to expect to
move every two or three years. It takes about that long for your last
stock promotion to go sour. One proof that the Merger at Market Cap
Strategy is better is that I've lived in San Mateo County, California since
1974. Nothing goes sour, if you ensure that everyone wins.

The Public vs Private Risk Capital Option

1. It's about twenty times easier to raise money for a public company than
a private company.
2. You'll make about fifty times more selling a Public Company at Market
Cap than a Private Company on its balance sheet.
3. You can use public company stock to buy cash-producing assets and
improve your bottomline.

Strategies and Costs of Taking Your Company Public
There are three ways to take a Private Company public in the United
States. 1. You can do an Initial Public Offering (IPO). 2. You can buy a
shell or do a reverse merger with a shell. 3. You can do a spinoff.

1. Initial Public Offerings (IPO)

Over eighty-five percent of the companies that go public use the
IPO process. The good news is that your company will get a multi-million
dollar cash infusion when the underwriting succeeds. The bad news is that
half the IPOs fail and private companies with cashflow less than $5 million
rarely qualify to start the IPO process.

If you are unaware of the costs of doing an IPO, here's my article
in "Equity Finance Solutions" from Volume 3 Number 10 (10/99):

* IPO Costs
The following data is taken from "Going Public" by James B.
Arkebauer (1994) and the IPO cost website at:
You should keep in mind that costs vary based upon the complexity,
the size of the underwriting and the history of the private company.
The following IPO costs would be reasonable for a company with over
$2 million in gross revenues and a 3-5 year operating history. A startup
company would pay less than half this estimate to do an IPO.
In some cases one or both sources acknowledge a cost listed below,
but fail to offer an estimate. In those cases, I've supplied an estimate
based upon my IPO experience.

Pre-IPO Costs$300,000
Legal Costs$175,000
Printing & Mailing$100,000
Market Prep Costs$90,000
Investment Bankers$50,000
Moody's or S&P$6,000
Blue Sky Fees$20,000 (California only)
Transfer Agent$2,000
Mgnt & Admin$200,000
SEC Filing Fee$5,000
Total$1,123, 000

Underwriting Costs
The underwriting cost is a function of the money raised in the IPO. The
NASD allow up to 18% in costs. If the gross revenue from the IPO is $10
million, this is an underwriting cost of $1.8 million.

Here's how the costs breakdown
Nonaccountable Expense 3%
Accountable Expense 5%
Discount 10%
Company supplied IPO buyers usually 50% (10%-90%)
Commission 5% - Its paid by the brokerage firm client and doesn't affect
the money received by the company.

Unless your private company is grossing over $20 million a year,
doing an IPO doesn't make sense.


You can buy an OTCBB Trading Shell for about $150,000. If you are
experienced in shell purchases, you will employ professionals to evaluate
the shell. This will cost you another $100,000. Unless you are very
sophisticated, you must file an S-4 with the SEC. This will cost you
another $100,000. Expect to pay about $350,000 for your OTCBB Trading
Shell. Expect to buy a dirty shell. Look for hidden stock, pending lawsuits
and off-line debt. I'm among the professionals that buyers use to evaluate
shell purchases. My advice to a shell buyer is "Buyer Beware!"

The alternative to buying an OTCBB shell is to do a reverse merger.
This allows the insiders of the shell to keep their stock. This strategy
was popularized about a decade ago. It's the worst option ever devised for
going public. The past insiders sell their stock into the public market
created by the new shell owners. It's rare that the new owners create
enough buying to overcome this selling. The share price collapses and the
private company and public small capital investors are the losers.

The retail price of a reverse merger deal is often below $100,000.
There's no reason to have professionals evaluate the purchase, since you've
agreed to buy the shell sight unseen. The SEC filing costs will be around
$100,000. Budget about $200,000 on the front end to do the reverse merger.
Budget about two million on the back-end to buy the stock of the shell's

A wary buyer can't be protected in a reverse merger. If you do a
reverse merger, expect to be a loser.


The 1934 U. S. Securities Act states that any private company with
more than five hundred American public shareholders must become a reporting (public) company. Over the years, the SEC has used the Courts to limit effectively this option to Private Companies whose shares are distributed by a Public Company with over five hundred American public shareholders. The process has become known as a spinoff. There are tens of thousands of examples of successful spinoffs. They range from AT&T's spinoff of Lucent Technologies to my dozens of OTCBB companies. If
you visit the SEC's website, you'll find the five hundred shareholder rule.

Because a spinoff is created by paying your stock to the public
company's shareholders, spinoffs are clean. You don't have to worry about
hidden stock. There are no more shares in your spunoff public company than
those distributed by the public company. The spinoff sponsors public
company can be sued. The spinoff sponsors insiders may have hidden millions of warrants. The spinoff sponsor may have off-balance sheet debts. You don't care. You aren't responsible for these problem, if they exist.
Spinoffs are clean. It's why I favor using them.

It costs money to do a spinoff. You need an audit for your private
company. An attorney must file the spinoff documents with the SEC. Your
public company must be rated by S&P or Moody's. You need to print share
certificates and use a Transfer Agent. If you lack the contacts, you need a
consultant to find a Market Maker and arrange a Private Placement financing
for your public company. If you do a spinoff, you should budget $150,000.

Funding Shells and Spinoffs

Successful IPO's come with a built-in infusion of money. It's one
reason they are so expensive. If you go public with a shell or spinoff, you
must find a Private Placement funding source. When you offer investors
stock and not steak, your odds of finding investors greatly improve.

If you want professional help to raise the money, expect to pay for
it. My advice is to find a consultant to arrange a spinoff and find a
Private Placement. I offer the service. I raise a million dollars from
European Private Placement sources. You can decide to go public with a
shell. If you use a shell, ask your market makers and investor relations
firm to find "accredited investors" for your company. If they can do it,
expect to pay a retainer against twenty-five percent of the money raised.

Going Public

1. It takes money to raise money. If you aren't willing to pay retainers,
don't waste attorneys, accountants and consultants' time. They won't help
2. IPO's are costly and beware of buying a shell.
(Edited to 1,500 words)

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