Tollbooths On The Information Highway!

Information rules on the Internet, this is a hard
and fast rule that is not likely to change. However, it was
once, by and large, a free database for consumers to enjoy at
will, but times have changed as they always do. Smart website
owners are now realizing just what their hard earned
information is worth. Specifically, …cold hard cash.
And the good news is that consumers are still as interested
as they were when it was free. In fact, in some respects they
are more interested. The time honored principle still holds
true in this fast speed, highly technical age, that what we pay
for we tend to appreciate more and we feel, in turn, that it
holds more value. Quite frankly it does, simply because if we
are being paid we are more likely to share the real nitty gritty
insider secrets of our own personal mother lode of information.

The fact is that all those years of study, hands on
experience, and tried and true wisdom is worth a hefty income
when turned into the new online community. Communities that
cost money to enter. Communities that not only bring together
a group of people interested in a common topic but also provide
value and insiders secrets that the public is dying to know
about. So how do you jump on the new bandwagon barreling down
the Information Highway?
Start with the basics:

Don't follow the pack, create your own.

Create a community around something for which you are passionate.
Don't think strictly in terms of business. Look at
extracurricular activities, hobbies that might be turned into a
business if the people in your community just had enough
knowledge on the topic. Think in terms of helping people turn
what they love into a full time occupation.

These are the elements that will make your online community
indispensable. Try to stay away from the biz opp mentality
simply because it is so fraught with competition. Everyone
is jumping on this particularly overloaded wagon which will
make getting attention for your subscription website that much
more difficult. Think out of the box.

Plan the Information.

Keeping in mind that you are creating a subscription website
around a theme that you are already passionate about, it goes
to follow that you will have tons of information on the topic.
Take the time to begin organizing your information and the
ideas for your website into a system that flows smoothly.
Visit other subscription websites and get a feel for the
layout. Decide how much basic information needs to go into
the site to create a successful launch. Plan to continue adding
information on a regular basis to keep the community alive and
humming. Look past mainstream materials such as magazines and
books toward industry trade journals and insider information.

Begin speaking with leaders in your particular industry and
ask if they would be willing to participate in exchange for
exposure on your site.

Talk With A Web Designer

Now is the time to begin discussing the idea for your
website with a professional Web Designer. Take the time to
locate a designer that has the time to listen to your vision
and will be sensitive to your needs. The designer can also
help you purchase a domain name that will be appropriate for
your website.

Get the Word Out.

Plan for the future of your online business. Although you are
doing something near and dear to your heart don't treat it as
fluff. Create a business plan and a marketing plan for the
life of your online business and it will reward you with years
of growth and stability. Statistics tell us that more than 50%
of new businesses will fail within the first five years. Online
those numbers are even higher. However, the good news is that
nearly 87% of businesses that take the time to create a solid
business and marketing plan succeed. So give you subscription
website the best chance for success by planning for it's future.

***
A subscription website is a combination of doing what you love
and sharing your wealth of knowledge with those that will truly
appreciate it. Now is the time to create a community that will
allow you to live within your dreams and prosper beyond your
imagination!