The most of what I've planed to say is already ... inthese three words ... above. It would probably be theend of the article. :0) Maybe ... else, but not here,as I haven't yet explai
The most of what I've planed to say is already explained in
these three words mentioned above. It would probably be the
end of the article. :0) Maybe somewhere else, but not here,
as I haven't yet explained you the blueprint for success
with content rich web-site.
Without going too far let’s use any popular web-site
directory and look for online magazines or just
theme-focused web-sites. You will quickly grasp what I mean
particularly. They usually consist of many stand-alone pages
on certain topic related to the main web-site subject.
Generally they have a complex and deep directory structure,
in the contrast to the e-commerce shops complexity, which
are mainly more technical rather then contextual.
Although I should clearly emphasize that these two
strategies are the "backbones" of all variations of existed
models, it’s understood that it is a big temptation not to
include some product sales letter into already known and
established content rich web-site or not to expand your
already highly profitable product sales web-site or e-shop
with a very good content material related to the topic.
Back to our "backbone" #2.
Their TASKS are to:
1. Provide a visitor with information s/he is looking for in
Quality, Quick and Qualified way, implementing, therefore,
my rule of "3-Qs".
2. Answer at least the majority of visitor's questions. If
this task is not successfully accomplished your visitor is
lost to continue exploring other web-sites for answers, that
haven't been found at your site.
3. Make your visitor spend more time at your web resource,
as it will mean that s/he is highly interested in
information you arranged.
4. Make a time-spending for anyone who comes by to be
pleasant. That is why the structure, web-site navigation,
content and its representation are much more important in
comparison with the site that utilizes "buy or goodbye"
policy.
5. Build long-term online credibility at the expanse of
quick profits. Any online sales are subsidiary and shouldn't
be considered as target number one.
FEATURES:
* Presentation of the quality information concerning given
subject.
* Complex navigation structure.
* Relatively big web-site in terms of occupied space.
* Demands a lot of support efforts.
How long is the way?
Much longer then putting sales-letter web-site. Credibility
and online community respect cannot be built on 2-3
web-pages of information and 2-3 weeks of work. If you are
serious about your online presence and you can afford
spending several months exclusively for creating content
rich web-site disregarding the time needed to collect that
information and gain necessary skills and knowledge first.
That is the way you should go through.
SEs, on the contrary to the "buy or goodbye" concept
web-sites, are also your allies in that e-business game.
They will like you because you help them deliver what they
are looking for – information.
As a result you can save a lot of advertising funds, by
creating keywords attractive web-pages and focusing on high
SE rankings, therefore getting free traffic non-stop. Good
SE placement and indexes-directories listing are the number
one priority, and fortunately to you, this task will be
accomplished indirectly and without much work from your
side. How? Just by developing and delivering high-quality
info, you will discover very soon that your web-site is
ranked in the top 10.
The developing process comprises the creation of quality
content, writing and publishing your own as well as third
party articles, offering info products like ebooks, video,
audio or just text files, creating autoresponder courses,
sending newsletters, ezines, setting up a discussion board,
running online surveys, online interactive games etc.
It seems like serious work, but $15.000 monthly is also
serious money, isn't it?
PROS:
1. A quick way to build yourself a reputation of expert in
the field of activity given.
2. Vast possibilities to create a loyal online community.
3. More fundamental way to establishing online presence.
4. Steady and growing auditory equals to steady and growing
monthly cash flow.
CONS:
1. Relatively more time consuming and longer way to make
"first money".
2. Will demand writing skills as well as certain level of
knowledge and skills to be able to share it with others.
Get THE MOST of it.
With what has already been said, the time seems to be of the
most value. To be efficient you should strive to save time,
plan your work and increase productivity. It is very easy to
be distracted when building content-rich web-sites. As it
was told numerous times: "Internet is a huge distracter". I
don't want to repeat over again but you should stick to the
plan and be focused.
In previous article I suggested to start publishing online
newsletter, e-magazine or offering e-business courses –
anything to create a steady number of visitors. With "stay
with me" web-site concept it is not advisable, it is
obligatory, so the most valuable advise here would be to
automate as much business processes as possible.
You’ve got to have software to automate your web-site
updates, software to keep all your content, subscribers’
databases etc. These 3-5 programs are the basis of running
your effective business. The rest depends solely upon your
desire to achieve success.
