How To Choose The Right SEO Company?

Jun 14
09:53

2013

Kelly Lunttu

Kelly Lunttu

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Your website is extremely valuable and an important tool in marketing and expanding your business. It is also prone to unethical attacks from disgruntled employees and unethical competitors who will post untrue and unfair material that can have adverse effect on you and your business. It is therefore imperative that you leave its care and monitoring to search engine marketing companies and other seo service providers.

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There are so many of them,How To Choose The Right SEO Company? Articles so how do you select one that is trustworthy and reliable. It is a sad truth, that in any profession there will be the good ones and the not so good ones, but there will also be those who are totally inept and incompetent. To ensure that we are not stuck with the latter and waste valuable time and resources on them, let us see how we can find the right ones.

Avoid Those Who Make Tall Promises:

If the SEO services provider is promising you the earth and assuring you that you will be top in the rankings, they are telling a lie. Even Google cannot promise you that. Avoid them.

Seek Recommendations From Contacts:

There is nothing like getting referrals from those who have used the company’s services before. You are not entering unchartered territory and you have first hand information from a reliable source vouching for the trustworthiness of the SEO services provider. It is far safer than trusting the credibility of a company from online reports.

Does Googling Help:

To a certain extent it does, inasmuch as it gives you all the physical details of the search engine marketing company. But if you don’t find any negative publicity about the company, it does not necessarily mean that it is perfect. On the other hand negative information, if found, could have been posted by unscrupulous elements and does not automatically lead to the presumption that the seo provider is a scammer.

Check The Page Rank Of Their Site:

Since their claims are so tall, it should reflect on the work that they have done for their own site. If the page rank is in the top 5 they are worth considering, otherwise leave them red faced asking them why their site is not so well optimized. Just as you have checked their Page Rank, rank them for keywords as well. Ask them for keywords of their choice and then punch them in. If their claims are baseless they will stand exposed.

Check Out Sites They Have Worked Upon:

Seek reference and testimonials from clients they have served earlier. Many a time a contact they provide, will upon conditions of anonymity, counsel you not to seek their services. If they are evasive about giving information about former customers, it means that they have something to hide.

Find Out If They Use Automated Submissions:

Automated submissions are illegal and could lead to your site being lawfully ostracized from search engines. Price Is Not A Guarantee of Good Quality:

A high price is no guarantee of exceptional service, nor does a low quote automatically discount a provider. A company with lesser overhead expenses can offer a cheaper rate whilst one that has a large marketing budget may have to quote higher.