In order to achieve a good ranking for your website, you need to ensure you have undertaken search engine optimisation, otherwise known as SEO. In order to do this, a few simple procedures need to be followed.
Search Engine Optimisation, or what is popularly referred to as SEO, is the method
whereby website owners undertake certain procedures to increase their search engine ranking and is specifically targeted at the keywords somebody will type into the search box of a
search engine. The website that manages to achieve a higher ranking than that of its
competitors on a search engine will get more website traffic and therefore more sales,
although getting onto the top of the first page of any search engine is not an easy
mission. Nonetheless, with a few practical changes to your website following systematic
methodology will reap rewards.
Prior to commencing the SEO process, undertake a brief site analysis to include checking
your sitemap, use of flash, animations and images, website content, page titles and the
number of pages within the site, etc. Inspect header tags, robot,txt files and anchor text
n the pages of the site and then take a look at the websites of your competitors and
see where they rank in a search utilising your keywords.
Next, analyse your website methodically and make a list of your main keywords,
categorising them as primary and secondary keywords. You can use the assistance
of keyword tools such as Google AdWords. These keyword tools will provide data in
connection with the keywords that people are entering into search engines. Select
the relevant keywords applicable to your website and then use a competitor’s website
to form ideas to help you to generate keywords and phrases.
Ensure that each page of your website has a unique title that encapsulates the very
essence of that page and includes services, products and most importantly include
important keywords within the text. Page titles speak about the web page content
and all of this plays a crucial role in SEO. Choose your page title carefully and keep it
short roughly between 50 and 70 characters.
Meta descriptions play an important role in search engine optimisation, giving a more
elaborate description of your products and services and page content. Construct a
good description of your web page using your main keywords in the description.
However, do not fill the description with keywords, as it should look like a description.
The length of the meta description should be between 130 – 150 characters. A further
fact that makes the meta description so important is that the content you insert will be
displayed as part of the search engine results.
The content of your website will play a major role in your search engine ranking. Your
web pages should have good quality content, being fresh and comprehensive. Search
engines love fresh and unique content and they will reward you with a higher ranking
in search results. Make good use of your keywords, but write for your website visitors
and not search engines.
Incorporate header tag (h1 tags) on each page. The range is from h1 to h6. Use your
main keywords in the h1 tags. Search engines will give higher priority to anchors text,
so you should use your major keywords here. Try to avoid using generic phrases like ‘
read more’ and ‘click here’, using more search engine friendly phrases such as
‘Information about our services here’. This will help in providing a link to other pages
for search engines.
Generate a site map for your site, which should be linked to all pages in the site. The
ideal site map will offer inside links to all internal pages of the website. If you have a
website with more than, say, 100 pages then build a site map that links to only the
major pages of the site.
Have a robot.txt file for the site that indicates to search engine robots the pages of
the site that need to be crawled and the ones that do not.
Finally, link building plays a vital role in search engine ranking of your site. Endeavour
to get them from relevant sites and concentrate on quality rather than quantity.
Organic methods of link building are from social media sites, newsletters, blogs and
the creation of videos.
Important Website Design Ideas For The Smaller Company
Acquiring a website is an important step for a small business and it needs to be undertaken with a great deal of thought. Making the wrong decisions about your website could cost you dearly when it comes to losing potential business.
How Skilled Website Graphics Can Help To Enhance Your Business Brand
Making the most of effective and eye catching graphics is essential for a successful business website. However, using graphics that will slow down the loading the site is a big mistake.
Building a Website to Lure Visitors to Your Web Pages
There are innumerable subtle features that will cause website visitors to navigate away from the pages of a website. By following a few simple rules, you should be able to keep visitors visiting your website time and time again.
