Starting Out !!!!! Your own E-Business. Can you not afford to? The Internet has taken us by storm. In the last ten years it has dramatically transform...
The Internet has taken us by storm. In the last ten years it has dramatically transformed the ways we communicate, do business and the way we lead our lifestyles. The boundaries are re-drawn and the rules changed. The youth has begun to stamp their presence in cyber-highway or super-highway with new technologies and innovations. The ever-increasing use of computers has posed a new challenge to those born in the 1950's and 60's. Many have to change the old ways of doing things , un-learned and re-learned to survive to live out their remaining years.Interestingly this new information age has also brought new opportunities. With the advent of new and more powerful computers and user-friendly softwares, the dream of making money online is now not only possible but also a reality. This has created a new opportunity for those seeking a new career or those on retirement. Welcome to the world of Internet Marketing!
I started out doing Internet Marketing not by choice but by design that I have to succeed . Like many newbies with very little knowledge on computers except able to send emails and surfing the net the fear of going into this business is really daunting. The fear of getting into learning how to learn all the technical details of setting up the website and how to sell a product online have actually put me off. When I first heard of HTML, FTP files, backlinks and social book-marking I was at a total lost. My first reaction was to drop out. With this experience I have decided to share what I have gone through with those just starting out or those would like to consider Internet Marketing a new career. It is very important to have an overview of what is Internet Marketing and its concepts trying to understand some of the keywords used. I intend to offer a brief understanding of these principles. So for those who attend such Internet seminars will be able to understand more of what the Internet Gurus have to offer.
Understanding Internet MarketingInternet Marketing is a way of reaching customers through the Internet. It uses different methods, strategies and many revenue models to earn a decent profit. Money is made by offering a service, selling your own product or selling other's people product. The payment transaction is usually through credit card or through a reliable partner service called Paypal
Business Models. What to sell on the Internet?Before creating a website or literally speaking, opening up your door for business on the Internet you will need to decide what to sell. There are 3 business models.1. Creating your own product. For example jewellery, clothes or handicrafts.2. Offering a service. Catering, baby sitting, accountancy services.3. Selling other people's products or also known as Affiliate Marketing whereby you earn a commission.
Getting a Keyword for your URL or Domain name What is a Keyword?A keyword is like a name of your company. In this case you must have a name for your website. Because it is going to appear on the search engines like Yahoo, Google, Bing or MSN it must be easy to remember and read. For example, google.com, ebay.com or nutcracker.comDog Training is a keyword. But it is very generic meaning it can mean many things. To be more specific many marketers use Long-Tail keywords. For example, dogtrainingfood, dogtrainingtechniques,dogtrainingtips etc....Why? So visitors can find you easily by typing these specific words or niche words.
Once a product or service is confirmed you will need a website. Whether it is your own or the vendor's website. The product you are selling on behalf of someone is the vendor's website. For your own you will need,1. A Set-up using the software provided by the course provider you are enrolled in. Some course providers will provide free for the first website.2. There are some requirements you need to do while creating this website,> A domain name also known as URL.This is the name of your website. For example, www.golftrainingtips.com> Register this name with a webhost.This will ensure that your website will appear on the internet for people to search you and buy your product or service.Normally a webhost will offer a domain name and a webhosting service as a package. Reference www.hosgator.com.
Promoting Your Website Traffic Is Your LifebloodOnce the website is ready the next most important thing is to promote it. It is no use to have a very nice website when nobody visits it. Some of the most common methods are,1. Start a blog to write about the topic you are passionate about linking it to your website.It must be relevant to your website's products or services that you are offering. You can register with e-blogger or open a wordpressblog on the dashboard of your website.
2. Use the social media, Twitter or facebook or similar platforms to link to your website
3. Advertise with Google or Yahoo.. These are paid advertising. Free advertisement is also available.
4. Press Release. Paid or Free onlineThese promotional methods are also known as Traffic Generation. Traffic is the lifeblood of Internet business just like any other business. Without traffic no business can survive. Web traffic is the term used to describe the millions of web surfers who use the internet everyday to find the information, products and services they seek.
A business will not succeed unless a plan is in place or its process organised. Once you have decided to take up Internet Marketing there will be many passwords, website details, log in identifications and links you would need to keep them in a safe place. It is advisable to collate them in an Excel file for easy access and safe keeping. It can be tabulated as follow:Website Name Shortened Link Password I.D Date joined RSS Feed Nicknames
Glossary Simple Terms Explained
Affiliate: You sell other's people's product ( so called Vendor ) and the vendor pays you a commission. You are called Affiliate.Affiliate Program : It refers to the sharing of revenue between advertisers and publishers. For example, the Merchant owns an online store selling e-books or software programs and it advertises on clickbank.com ( Publisher ). Whoever wishes to sell this merchant's product must apply for a clickbank account. The seller or middle man ( that is you ) representing this merchant through clickbank is now called the Affiliate.The earning is split 3 ways.Merchant - Clickbank - and you. Payment is by clickbank to you. When you start to do this it is called Affiliate MarketingASP: Application Service Provider.It provides access to software through the Internet for a monthly fee.Autoresponder : A e-mail blaster configures to automatically send a pre-written email to target customersCPC : Cost Per Click ( cost-per-action). A type of advertisement you place with the advertiser eg. GoogleAds for a fee. Each time a visitor click on your ad, Google will charge accordingly. If you agree to say $1.00 per click and if there were 50 clicks a month you will have to pay $50 to Google. However, you can set your limits per click per month.CPM : Known as Cost Per Thousand. As an advertiser you pay the number of times the visitor view your banner ads to the website publisher. The charges may range from $2- $5 for every 1000 impressions or views.Double opt-in: Most e-mail letters simply require a new subscriber to input their e-mail informations before receiving free e-books or newsletter.FTP: File Transfer Protocol. A method of transmitting files across the internet.Javascript : A programming language most often used to add interactive features to websiteMeta tags : Descriptive words or phrases about a web page's contentPPL : Pay Per Lead. An affiliate program that rewards affiliates for conversions to leads.A lead might include a sign-up form,software download, survey contest or sweepstakes entry or sign -up for trial.
PPC: Pay Per Click. An affiliate program that rewards an affiliate for each unique click to the advertiser’s website. For example, you place google adsense advertisements on your website and when visitors click on the ad, google will pay on agreed sum.PPS: Pay Per Sale. An affiliate program that rewards affiliates based on each conversion to a sale such as when buying a product or service from the advertiser's website.Pinging : The process of notifying the search engines of your new content.RSS : Real Simple Syndication. A software that helps online publishers automatically share their information with other websites on an automated basis.Search Engines: A huge data of information derived from the World Wide Web pages that a search engine company like Google or Yahoo compiles and makes available to users that are interested in finding information online.Search Engine Optimization: The process of adjusting a website's content, links and meta tags in an attempt to influence the site's ranking in the database of a search engine.Server : A computer connected to the internet that is specially designed to host websites and allow speedy access to their files via the internet.Whois. An internet service that lists the owners of domain names.XML: Extensible Mark-up language. An alternative to HTML which offers greater flexibility and power for the development of interactive features
Useful Resources
Article Submissions - www.ezinearticles.com, www.goarticles.com, www.articlealley.com
Submit Press Release - www.prweb.com, www. prlog.com. www.webwire.com
Forums - www.forumfind.com, www. warriorforum.com, Yahoo!Answers, www.big-boards.com
RSS submissions - www.feedagg.com, www.feedage.com
Link Exchange - www. alexa.com
To check link popularity - www.market.leap.com
Classified Ads - www.craiglist.com, www.inetgiant.com, www,adlandpro.com
Free Web submissions - www.exactseek.com, www.linkcentre.com, www.dmoz.org
Social Bookmarking - www.onlywire.com, www.pingler.com
Link Shortening - www.bit.ly , www.tinyurl.com
Getting keywords for your Domain Name - www.wordtracker.com, www.keywordspy.com,www.adwords.google.com
Webhosting and Domain Name registration- www.hosgator.com, http://www.namesecure.com,www.hostexcellence.com,www.namecheap.com/
Affiliate Programs: www.clickbank.com, www.neverblueads.com, www.cj.com, www.linkshare.com, http://www.shareasale.com/
For more information please visit http://www.moneyandsense.info
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